John Hill Google ads are popular. Around 80 percent of global firms use the search engine’s platform for pay-per-click (PPC) campaigns. However, viable alternatives are now emerging, giving brands more choice over the advertising platform they use. Bing ads, Pinterest Promoted Pins, and even Amazon ads are now mainstream, letting businesses diversify their approach to online marketing … Read more
The best growth leaders know how to adjust their focus depending on what their startup needs at any given phase in its trajectory or startup lifecycle. I had the chance to interview Morgan Brown, one of growth’s OG’s. He has served as the Head of Growth at Qualaroo, GrowthHackers.com, and a number of other high … Read more
CPC Calculator Total Cost: Total Clicks: Calculate CPC How To Calculate CPC CPC or cost per click is the cost you are paying per click. This is calculated as your total cost divided by the total number of clicks. Total Cost / Total Number of Clicks = CPC. How is CPC Different to CPM? CPM … Read more
CTR Calculator Click Through Rate (CTR) indicates the percentage of users who clicked on a link relative to the number of users who viewed the advertisement or page. It’s calculated as: (Clicks ÷ Views) × 100. Number of Clicks: Number of Views (Impressions): Calculate CTR CTR Benchmarks Click Through Rates or CTR will vary a … Read more
Customer Lifetime Value Calculator Average Purchase Value ($,£ etc.): Purchase Frequency (Number of times a customer buys in a year): Average Customer Lifespan (Years): Customer Life Time Value ($, £ etc.): 0 In the customer lifetime calculator above fill in the following fields: Understanding Customer Lifetime Value Understanding Customer Lifetime Value (LTV) is essential so … Read more
*This post contains affiliate links, and we will be compensated if you buy after clicking on our links. With all the different marketing tools are you confused about which ones to use and which marketing tools are compatible with each other? Do you spend a fortune on different marketing software? Have you build a Frankenstein … Read more
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*This post contains affiliate links, and we will be compensated if you buy after clicking on our links. Are you considering venturing into the world of Amazon FBA and seeking guidance on how to build a successful business? The Amazing Selling Machine (ASM) is a comprehensive program designed to teach beginners how to create your … Read more
*This post contains affiliate links, and we will be compensated if you buy after clicking on our links. This is our comparison of ClickFunnels vs Shopify online business platforms. As business owners we have worked extensively with both of these solutions. Our reviews are base on our own experience as well as other users experience. … Read more
Learn How to Dominate Your Market With Our e-Commerce Marketing Strategy Guides With have curated some of our best e-commerce Marketing Strategy guides written by our team of experienced e-Commerce marketers. Implementing just a fraction of these e-commerce tips will have a significant impact on your profitability. Please select from our choice of E-commerce strategy … Read more