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5 Reasons You Shouldn’t Miss Global Growth Marketing Conference

If there’s one marketing conference you must attend before the year is out, it’s Global Growth Marketing Conference (GMC) 2019.  Why? But ask yourself, how many conferences have the potential to impact your bottom line directly? That’s what growth marketing is about. IBM Growth Strategist Jason Barbato and former GMC speaker said, “[Growth marketing is […]

If there’s one marketing conference you must attend before the year is out, it’s Global Growth Marketing Conference (GMC) 2019. 

Why?

But ask yourself, how many conferences have the potential to impact your bottom line directly?

That’s what growth marketing is about.

IBM Growth Strategist Jason Barbato and former GMC speaker said, “[Growth marketing is about] doing things that can result in explosive growth for your business, that is the underlying theme. That’s what makes it different from traditional marketing is that you’re informing something that’s intended to drive growth, not just drive numbers.”

So if you’re keen to unearth frameworks specifically designed to grow your startup, your enterprise, your agency or your small business, then get yourself to San Francisco for this December 10 – 11 event.

Not convinced yet? 

Here are our top five reasons you don’t want to miss Global Growth Marketing Conference 2019.

1. Glean From Trendsetters Making Big Growth Curves

Slack, Lyft, Airbnb, Pinterest, Postmates, Robinhood, Poshmark, Uber…all went public in 2019. 

Wouldn’t it be great to just get inside their growth leaders’ heads and learn the marketing strategies and tactics that brought them from humble dorm-room beginnings to trading-room-floor success?

Yeah, we thought so, too.

So this year’s conference features industry-leading speakers who represent some of the most recognizable brands in the world, including Google, Microsoft, and these recently-public organizations:

  • Zoom | Hilary Headlee, Head of Global Sales Ops & Enablement
  • Postmates | George Revutsky, VP of Growth
  • Uber | Ali Wiezbowski, Head of Driver Engagement, Product Marketing

I mean, what better way to obtain hyper-growth strategies than from global trendsetters making it happen day in and day out?

Kady Srinivasan, Global Head of Digital Marketing at Dropbox, said this about GMC, “it’s always a good thing to learn from other people who are doing it and who are also evolving in the field. The technology landscape is changing so quickly, so I find so much value every single time I attend one of [GMC’s] conferences, speak at them, or go to [GMC’s] networking events.”

See our growing roster of handpicked growth marketing tacticians and thought leaders here.

2. Get Narrowly Focused with Vertical-Specific Content

If you’ve been to GMC in the past, then you’re familiar with our B2B and main stage tracks that are jam-packed with immediately actionable takeaways for your business. 

There, our speakers will present on a range of topics including growth process and experimentation, product marketing and management, and onboarding and engagement.

This year, we’ve expanded our offering to include vertical-specific tracks that make for an even more well-balanced program. Those tracks are:

  • eCommerce
  • Data & Analytics
  • Marketplace Growth
  • FinTech Growth
  • HealthCare Growth
  • Mobile App Growth
  • SaaS Growth
  • Emerging Channels

So in addition to the main-stage program, you’ll be able to choose that path that best fits your industry and niche.

3. Harness the Power of Targeted Networking

Networking at conferences can sometimes be hit or miss. And that can be quite a bummer for many attendees, as networking has been rated one of the top three reasons for attending in the first place.

That’s why we’ve made connecting with your peers faster and simpler with the support of Brella. 

Once you know who (or the kind of person or business) you want to talk, use the Brella app to request and then schedule a time to meet up while you’re on site.

Want to exchange ideas? Broach a partnership? Get one-on-one time with speakers? This tool is how you get it done.

4. Maintain Momentum with Post-Event Training

Fair warning: you’re going to need a little time after the conference to go through your notes and take it all in. But what happens once you’re back in the office and to your regular day-to-day tasks?

Keep learning and challenging yourself with access our on-demand library containing more than 200 training modules available right at your fingertips.

This free ongoing training and webinars designed to keep you at the top of your game are available to every attendee and provided by our conference partners.

5. Elevate with Like-Minded Professionals

We also offer Global GMC attendees paid access to our exclusive online membership community. Filled with hundreds of senior- and executive-level marketers, you’ll be able to…

  • take advantage of exclusive partner and trial offers (free or deeply discounted)
  • gain access to free consults to help you when you’re stuck, and 
  • connect with conference alumni and speakers on an ongoing basis to collaborate and learn about new industry trends

Global Growth Marketing Conference 2019 will be what everyone is talking about all 2020. Grab tickets for you and your team today; your bottom line will thank you.

Got questions about the conference? Chat with us on our website or email our team directly.

Not sure where to stay for GMC 2019?

Good news! Our team has secured a special rate for Global Growth Marketing Conference 2019 (GMC Conference) attendees at the historic, luxury, 5-star Fairmont San Francisco Hotel. Your spacious room with a courtyard view will cost you only $349 per night for a 3-night stay (December 9-11).

Centrally located, this luxury San Francisco hotel is a short cable car trip from the bustling Downtown, Financial District, Union Square and Fisherman’s Wharf. In fact, Fairmont San Francisco is the only spot in the City where each of the cable car lines meet. 

With its numerous hills and spectacular bay, San Francisco welcomes you with natural beauty, vibrant neighborhoods, and contagious energy. From the trendy Mission District to the historic Castro, from bustling Union Square to enduring Chinatown, the dynamic City by the Bay thrives on diversity. From San Francisco’s hot arts scene, tempting boutiques, parks perfect for outdoor activities, and all the authentically local restaurants & cocktail bars, it’s the ultimate destination.


Meet Neil Patel at Growth Marketing Conference [Advanced]

Meet the  #1 Marketer in the World You’ve probably heard of him… The Wall Street Journal, Entrepreneur Magazine, and Forbes ranked him among the leading marketing figures alive today. President Obama recognized him as a top 100 entrepreneur under 30. And even the United Nations had something to say about the co-founder of KISSmetrics and […]

Meet the  #1 Marketer in the World

You’ve probably heard of him…

The Wall Street Journal, Entrepreneur Magazine, and Forbes ranked him among the leading marketing figures alive today.

President Obama recognized him as a top 100 entrepreneur under 30.

And even the United Nations had something to say about the co-founder of KISSmetrics and Crazy Egg.

I’ll be honest – you really can’t get away from Neil Patel.

Not when you’re talking about the entrepreneur game. Because Neil isn’t just one of the top thought leaders in the industry; he’s also one of few who really started from scratch.

He doesn’t come from marketing royalty, and he didn’t have the luxury of getting all the answers from a few Google searches. Not back then, when he was just starting out at 16. Those were the frontier times – everybody was still figuring things out – and Neil blazed more than a few trails himself.

The best-known one is probably his generosity with thought leadership.

He writes on his blog – and guest posts on quite a few others, too – about his experiences in digital marketing. He gives hard, actionable, field-tested strategies and tactics for topics like writing viral content, monetizing small blog readerships, and hacking Facebook Group growth

Of course, inbound marketing is the norm now – really, you should be doing it too – but it wasn’t always that way. You can thank Neil for that.

It was just one of the strategies he used to lift himself from humble beginnings – working in park services at Knott’s Berry Farm – and strike gold by starting two of the best-known companies in the analytics space.

Unsurprisingly, people want to know exactly how he did it.

Because they want to do it too.

And like any success story – whether it’s an analytics agency or a lawn mowing business – it always begins the same way.

With customers.

First a few of them, then a few more, and – finally – the kind of user base you can launch an IPO from.

You need customers.

And Neil Patel knows how to get them.

Thankfully for everybody else, he’s not the kind of guy to keep secrets. He’s hosting a webinar soon that really focuses on the customer acquisition process.

The Advanced Customer Acquisition Webinar is an ongoing series, adapting with the market to pick up what’s working and throw away what’s not, so your bottom line always stays strong.

It’s one of the most comprehensive courses on acquiring, activated, converting, and retaining customers that you will ever find.

You’ll learn proven best practices, like:

  • Writing a brand story to help customers develop a deeper relationship with you
  • Pulling competitor data to learn from their mistakes
  • Choosing journeys and courses over eBooks – they convert 16% more

harley davidson beardImage description: Harley-David’s freedom narrative is part of why the brand has such cult appeal for motorcycle enthusiasts.

  • Not using mailing tools to blast emails en masse
  • Keeping your emails relevant – no matter what
  • Segment your emails to increase response rates

5 Steps to Increase Response rate

Image description: Segment your emails by categories like profile and behavior.

  • Optimizing keywords and pages with lower than 5% click-through rates
  • Using keywords like “how-to,” “guide,” “tips,” “tricks,” and “best practices” (they’re proven click-drivers)
  • Putting the keywords you rank for in the title tags

Best Title Ranking Strategy for On-Page SEO

Image description: If you’re ranking for a keyword, put it in the title – and keep it as close to the beginning as you can. Image source: http://backlinko.com/on-page-seo

  • Asking “yes” or “no” questions to generate 20-30% more leads
  • Placing tripwires – giving something away for free now to upsell later
  • Putting the keywords you rank for in the title tags
  • Striking up a conversation first to drive email response rates
  • Putting multiple lead magnets on your website (homepage, blog, header, & exit pop-up)

Free Course Lead Magnet Example

Image description: Put lead magnets all over your website – or your blog. Try interstitials and embedding.

He also recommends a few veteran-favorite SEO tools, like:

You don’t want to miss this webinar.

We’re happy to partner with Neil again – frankly, who isn’t? – and it’s not only because he’s a nice guy.

It’s because his strategies and tactics simply work.

Which, let’s be honest, is more than you can say for most of what’s out there.

From overpriced corporate seminars, talks by self-styled gurus, and the established industry wisdom, most of what you’ll see only works for some companies in some fields. Not everybody. Maybe not even you.

But Neil learned marketing the hard way. He tried – and failed – himself, over and over again. So he knows what works, what doesn’t work, and perhaps most importantly he comes from an end-user angle – your angle.

That’s why he’s part of the digital marketing canon now.

This may be a new field – a brave new online frontier – but it still has a history, still has its pioneers – and Neil is right at the top of the list.

That said, we’d love to know your thoughts about customer acquisition too.

What’s worked for you? What hasn’t?

Do you have problems getting prospects to convert or slowing down customer churn?

Email us your thoughts at info@growthmarketingconf.com