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The Best Growth Marketing Conference Takeaways

  There is one thing I know for sure: Growth does not happen in a silo. There are many components that come together to form great growth marketing strategies. And over the past few months, some of the greatest minds in growth have crossed our stage to offer their hard-earned insights into the field. From […]

 

There is one thing I know for sure:

Growth does not happen in a silo.

There are many components that come together to form great growth marketing strategies.

And over the past few months, some of the greatest minds in growth have crossed our stage to offer their hard-earned insights into the field.

From B2B to B2C to P2P (or H2H, whichever you prefer), there is one thing that rings true of the great growth marketing puzzle (and marketing in general, actually): it’s all about the end person who your company is intended to help.

Figure out how to best help them with your messaging, content, product, and you’ll create a memorable experience which leads to retention and ultimately, to understanding and success.

Let’s get into it.

 

Messaging

One of the many areas that companies first struggle with is messaging.

It can be tough to walk a theoretical day in your customer’s shoes, especially if you overly obsessed with your own company and products or have no idea who your target customer is.

And when you are first starting out, you don’t always have a lot to work with other than what you believe your company mission and core values are.

Obviously, your messaging should be informed by your target personas, but what if your target personas don’t know who you are, what you do, or why they might need you?

Growth Marketing Conference East speaker Derek Halpern makes a good point about how to tweak your messaging based on how well known your company is.

In theory, if no one knows who you are, or people don’t know that they have the problem your company solves, you need to reel them in by appealing to their broad world view.

Just like with content, when you are in the super awareness zone, casting a wider net will help to funnel in a general audience, with which you can segment with more targeted messaging once they get to know you and problem you solve.

But, again, it can be tricky to “go broad” and still remain relevant to the people you are trying to reach.

That is why Growth Marketing Conference East speaker Chad Kerby suggests keeping your message clear and concise.

“Broad” and “clear” are two entirely different things. Knowing how to tailor your message in a way that clearly communicates your brand value in terms that a general audience can understand will build awareness for your company.

Derek offers another great piece of advice to help you bring it all together: message differentiation.

Growth Marketing Conference Takeaways | Growth Marketing Conf

If you are a new company or you are solving a new problem, the best way to gather information on the market is to run an analysis on what your competition is up to. While they may have some great insight into the current market and audience, you can’t copy their messaging without running the risk of appearing to be a smaller, crappier version of them.

You either need to be better than them at what they are doing, or you need to do something completely different.

Attention is the currency of the marketing world, so go out there and be different with your messaging.

Content

Another huge area of interest for today’s business owners and marketers falls into the realm of content.

Anyone who has ever been involved with content marketing knows that content creation, planning, promotion, and ranking takes time.

A LOT of time.

GMC East speaker Sujan Patel suggests training various teams within your company to build content creation into their regular processes.

The truth is, people are searching for answers to their burning questions about your product or service, so some of the most engaging and relevant content for your audience will come from the people who work the closest with your customers like customer service and sales teams.

If you train your team to be involved in content creation from the beginning, you’ll be able to spread the responsibilities across your entire organization and shift the burden of creation to a manageable workload.

 

Product

At Growth Marketing Conference B2B, GrowthX Academy co-founder Sean Sheppard made a very real observation.

Because of technology and help from the interwebs, ideating, creating and launching a product is easier in today’s world than ever before. Getting people to pay attention to your brand and product, on the other hand, is much more difficult.

We should all know by now that great businesses don’t succeed solely because of their products.

There’s a lot more that goes into growth than product development.

And as GMC alum Dan Olsen notes, must-have product features aren’t always going to create customer satisfaction.

It’s all about expectations.

If you are offering a solution to someone’s problem, you better be able to solve it to the extent required because that is what people are expecting when they purchase from you. If your product falls short of a complete solution, people are going to be unhappy because their expectations haven’t been met.

And even if your product does solve their problem, if the experience they had with your product or company isn’t fantastic, dissatisfaction may still be prevalent.

You need to figure out how to provide above and beyond value when the inclusion of must-have features has been set as the baseline expectation. Your company’s success depends on it.

Your company’s success depends on it.

If you still aren’t sold on the fact that “product” isn’t everything, veteran GMC speaker Zack Onisko raises another great point about product engagement.

Without engagement from the people who are purchasing your product, you have built a weak audience, which typically means your brand isn’t anything to write home about. If your audience is quiet, you need to give them something to shout about.

If your audience is quiet, you need to give them something to shout about!

An engaged audience is an active audience, an active audience is a loud audience, and a loud audience spreads the word about your product, which makes marketing a whole lot easier.

Experience

From how a customer hears about your brand, all the way down to the way that they interact with your products, their experience is everything.

GMC B2B speaker Jon Miller explains how a potential customer or potential client’s experience is affected by something as small as the sender of an email:

By taking a little bit of extra time to plan out your customer (or client’s) experience with your brand, you can change the way they see your company, and ultimately influence their decisions to do business with you.

There’s no way to make someone feel less special than by sending them a blanket, unpersonalized sales email.

You want my money? Don’t waste my time. My time is very valuable to me, and so is the time of your customers.

GMC B2B speaker Krista Seiden hammers how the point by bringing up the value of personalization in marketing:

Personalization is a key element to creating a great customer experience. By personalizing your marketing, you are demonstrating that your company values the time of its customers.

And I don’t just mean «FirstName» personalization, I mean do your damn homework.

Find out what my real problems are and only reach out to offer me a solution if you know for a fact that you can help me and that I am in the right place in my business (or life) for your offering.

And if I haven’t expressed any explicit interest in your solution, your company or in building a relationship with you, don’t ask me to dedicate 15 minutes of my time for a quick phone call.

By personalizing your marketing, you are demonstrating that your company values the time of its customers, and everyone wants to feel like they are valued.

 

Retention

A lot of growth marketing efforts are focused on the acquisition phase, but good marketers and business owners know that retaining a customer is cheaper than acquiring a new one.

As the famed author of the book “Hooked” and Growth Marketing Conference East speaker Nir Eyal says, “user growth is meaningless if you don’t have user retention.”

What’s the point of acquiring all of these new users if they don’t stick around?

Acquisition is just the first part of the process. You need to solve for the rest of the growth funnel before you will find success.

 

Putting It All Together

When it comes down to it, no piece of the growth marketing puzzle is of value if the rest of the pieces are missing.

But, once everything comes together, you are left with something of extreme value: knowledge.

And as Growth Marketing Conference East speaker Steli Efti asserts, whoever understands the customer best will ultimately own them.

To be understood is what we all strive for in the very core of our beings, so why wouldn’t marketers apply this to their customers?

Ultimately, if I’ve learned anything from these amazing speakers, it’s that understanding your customer is what will lead to growth, and eventually to success.

In other words?

Always keep your eye on the customer and you’ll never be led astray.

8 Crucial Takeaways from Growth Marketing Conference 2016

  Did you make it out to Growth Marketing Conference? If you did… You know exactly how many significant, relevant and exciting ideas were shared. However, if you missed the conference, or maybe you need a little help recalling some of the nuggets of gold that were passed around, not to worry. I’m going to […]

 
Did you make it out to Growth Marketing Conference?

If you did…

You know exactly how many significant, relevant and exciting ideas were shared.

However, if you missed the conference, or maybe you need a little help recalling some of the nuggets of gold that were passed around, not to worry.

I’m going to share some of my favorite takeaways from the conference in case anyone needs a refresher.

But first, I want to talk about something important. There’s a running theme that binds all of these truths together, and that theme is people.

“People” are your customers, audience members, end users. They are your colleagues, co-workers, fans and followers.

So much energy in marketing is expended attempting to reach, disarm, persuade, and convert “people,” that sometimes we forget to look beyond the surface of our “personas” to see the human hiding underneath. The truth is, after you’ve surpassed the first layer of human consciousness, we are all a lot alike.

Copywriting, content marketing, social media, advertising…

All of these facets of marketing aim to influence consumer decisions.

We create these long, convoluted, deeply-assessed and hyper-considered strategies and funnels, without reflecting on the simplest concepts in human nature.

If I’ve learned anything from my journey with marketing, it’s that we are all people. All human. And while our experiences, hopes, beliefs, and dreams may differ, we are all composed of the same stuff.

Next time you’re stuck in the thick of a marketing conundrum, take a step back and look for areas of over-complication. If what you are trying to do, say, describe, relate, doesn’t take basic human needs and wants into consideration, (and I mean, not just what you think that person needs because it suits your case to be biased), you’ll need to eliminate some of the “clutter,” focus down on the core of your offer, and find a way to appeal to our most basic and collective, psychological demands.

As you’ll soon be aware, it all starts with attention… and it ends with success…

So long as you can remember to derive your marketing strategies from a place of basic human understanding and compassion.

 

Attention

Attention Quote | Growth Marketing Conference 2016

In Ben’s presentation, we were taken on a neuromarketing journey, where we were able to experience some of attention-grabbing tactics first hand (he was kind enough to wake us all up with some perfectly-timed loud noises throughout his talk).

The fact is, we are in a situation where “noise” has pretty much taken over. People are hit with marketing messages constantly throughout every hour of their lives. The marketer’s dilemma is now one of breaking through this saturated space by stealing attention in any way possible.

 


Attention is a common ground. We all have one, but it’s being divided at an alarming rate.

As a marketer, it is your job to discover the best way to buy attention or it’s game over.

 

Content

Content Marketing Quote | Growth Marketing Conference 2016

As a startup, one the most difficult challenges you may face is finding product market fit. Truly understanding how to fit in and serve a market with your unique offer can be a daunting task.
 


During Hana’s panel, she brought to light the idea that content marketing strategies are not being treated with the same kind of purpose-driven framework that is applied to the very companies deploying these strategies.

Successful content marketing strategies are researched, tested, pivoted, and optimized just like your product or company offering. And understanding that perfect area of the market to serve with your content is all part of the process.

If you don’t have that perfect content match that speaks to your people, your efforts will fall flat. You will be bleeding money until you can align your content with your market.

So, instead of pushing forward with blind content creation, find out how to apply lean startup methodology to your content marketing efforts for better results.

 

Growth Mindset

Growth Mindset Quote | Growth Marketing Conference 2016

Having a growth mindset essentially means that instead of attributing your talents (and faults) as innate characteristics, you believe that talents can be developed through hard work and perseverance.

And while this term has certainly become a buzzword, there is merit to understanding what it really means to possess a growth mindset and be able to identify one in others.

In the end, the truth is that software can only take you so far. It’s the people behind the products (and the people in front of them – aka the customers) who make a brand great.

 

Humor

Humor Quote | Growth Marketing Conference 2016

Being funny is hard.

Taking an idea from your head and turning it into a piece of comedy requires some finesse, especially in marketing. Luckily, Sarah Cooper gave away all of her secrets in a refreshing speed session that took place just as everyone was losing steam.

Now, I always believed that funny people were highly intelligent and able to seamlessly juxtapose the absurd with concepts from everyday life, but apparently, not all hilariousness requires deep thought. There are certain formulas for hilarity, and they aren’t as difficult to understand as I previously believed.

The next time you want to bring some humor to the table, just point out the obvious and be overly honest.

If no one laughs, you can laugh at yourself.

 

Social Media

Social Media Quote | Growth Marketing Conference 2016

In my opinion (as someone who relentlessly studies, creates and applies social media strategies), social media is the misunderstood and abused child of digital marketing.

No one seems to “get” it, but they know it’s important, so responsibilities are passed around from one person to the next until the company gives up on it completely, or they hire someone who actually knows what they’re doing.

In Derric’s workshop, he puts it bluntly:

“Social media is just like any other networking event, conference, or party that you’ve ever been to. It is a place where people come to meet other people, chat with their friends, read up on the latest news, and share parts of their lives with others. It’s also a place where people go to connect with the brands they love and enjoy.”

When he says that social media marketing is just word of mouth marketing online, he means that you need to treat it as an opportunity to listen, provide relevant and valuable feedback, and only when appropriate, should you start talking about yourself and your business.

“No one came to Twitter today to hear about your crummy business, but you may have something inside you that is valuable to them that they can use in their business. If you give that to them, they may stop and ask more about what you are up to. If they don’t, at least you helped someone. Help enough people and you can be certain that many of them will circle back around to help your business as well.”

 

Focus

Focus Quote | Growth Marketing Conference 2016

When Rand left the stage after his closing keynote, eyes were misty as the profoundness of his story set in.

He told the tale of Moz and the things he’d do different, and keep the same if he were to start another business again.

It was a poignant story that left many in deep thought about how they might be able to apply some of Rand’s advice after the excitement from the conference inevitably faded. One of the most crucial things he said was to stop building, stop hiring, stop growing even, and just focus.

The fact is that startups don’t fail because the founders aren’t doing enough. Most of the time, it’s because they are doing too much.

One of Rand’s most authentic pieces of advice to startup founders out there:

 

Achievement

Success Quote | Growth Marketing Conference 2016

When Sean Ellis came out on stage, all of the fangirls went crazy on social media…


But the thing I remember most was this quote about defining what “success” looks like.

If you haven’t set clear goals or expectations, how can you possibly measure success?

This rings true for all marketing campaigns, business objectives, pretty much anything that you take on in life.

Which leads me to my last and favorite takeaway from Growth Marketing Conference:

 

Success

Success Quote | Growth Marketing Conference 2016

I decided to end with this takeaway because I believe that it is absolutely correct.

There is a running joke that sales and marketing don’t get along because. There is often blame placed on either side if the fence, but the truth is that in an organization, everyone is on the same team.

It is imperative to align all of the departments in your business towards the common goal of customer success.

Forget growth. If your customers are not successful, your business never can be.

Focus on making your customer the winner every time and growth will happen organically.


What do you think? Did I miss any of your favorite takeaways from the conference? Let me know in the comments or tweet at me.

Marketing Tips That You Should Know From 9 Growth Hacking Experts

  Have you heard about Growth Hacking Secrets for 2017 yet? If you haven’t, you should probably listen up.   What is Growth Hacking Secrets for 2017? Growth Hacking Secrets for 2017 is the virtual brainchild of growth guru Neil Patel and has a pretty sweet line-up of big name marketers whose core competencies span […]

 
Have you heard about Growth Hacking Secrets for 2017 yet?

If you haven’t, you should probably listen up.
 

What is Growth Hacking Secrets for 2017?


Growth Hacking Secrets for 2017 is the virtual brainchild of growth guru Neil Patel and has a pretty sweet line-up of big name marketers whose core competencies span from the very beginnings of user acquisition, all the way down to the very depths of customer retention.

If growth is your thing, you won’t want to miss any of these action-packed presentations.
 

And the best part? It’s free to register so long as you share the awesomeness with your network.
 

Neil is basically promising that you will walk away from this virtual summit with a brand new bag of tricks that you’ve never even thought of before. These are actual marketing secrets that haven’t had time to circulate and be beaten death (much like everything else out there at this point), and this is your opportunity to hear them all first and start using them before they infiltrate into the system and become the norm.
 

Now that you’re getting excited… (as well you should be), I’m going to kick it up a notch!
 

Each of these presenters has had the chance to drop some serious knowledge bombs on the marketing world, thus shifting and changing the way that we all approach growth as business owners and marketers. Even though I don’t know what secrets they’re going to spill, I have had the opportunity to learn a lot from each and every marketer speaking at this event.
 

And while secrets are great – especially when you’re in on them – the tried and true tactics and innovations are what have made these individuals into the powerhouse industry leaders that they are today.
 

Here is a collection of some of the greatest tips and tricks from a couple of the Growth Hacking Secrets for 2017 Virtual Summit speakers… in case you needed any more convincing for why you should mark your calendar, clear your schedule and save your spot at the biggest virtual growth event that has ever taken place…
 

Let’s dive in.
 

Marketing Tips from 9 of the “Growth Hacking Secrets” Speakers


hannah-abaza

Hana Abaza


Hana Abaza:
Speaking about “Top 5 Growth Tactics for Content Marketing in 2017”


Despite all of the press, content marketing is still an extremely hot topic in the world of marketing. And Hana Abaza, VP of Marketing at Uberflip, is no stranger to the subject.

“Content is the now the foundation of almost everything we do from lead gen to sales to customer marketing.”

Like for many companies, content has become a staple of Uberflip’s business success. It is built into the very threads that make up how the company interacts with their customers.
 

Understanding exactly who you are talking to and having a framework in place to track and measure the success of your content is extremely important for cracking the content marketing code.
 

Hana’s experience with empowering a team to focus on the customer’s experience from a content standpoint gives her an unmatched industry edge.
 

There’s definitely still a lot to learn, and she’s the best to teach it.

 

Peep Laja

Peep Laja


Peep Laja:
Speaking on “How to Triple Your Conversion Rates With A/B Testing in 180 Days”


If you’ve ever google searched anything having to do with conversion rate optimization, it’s likely that you’ve come across Peep Laja’s advanced optimization website and blog ConversionXL.
 

Can I just tell you that ConversionXL Live had some of the best copy for a conference…not even just for a conference…
 

The best copy for anything that I’ve ever read. Seriously!
 

I was eating it up like a hungry black mamba eats an unlucky Pokemon Go obsessed 5th grader attempting to catch ’em all…

pokemon-go-meme

Gotta catch ’em all?

Anyway, Peep’s ingenuity in understanding the user’s journey has given him the ability to spot leaks in a funnel from a mile away. He is a brute force when it comes to CRO and has given me many insights into understanding the basics of on-site website optimization and when, where, and how to begin A/B testing.

“Every ‘mistake’ a user makes is not because they’re stupid, but because your website sucks.”

A wake-up call to all businesses, whether startup or enterprise: it’s not them, it’s you.

Taking the time to really experience your website or landing page from the perspective of the end user is a tried and true tactic for understanding where optimizations can occur. Knowing how to plug the holes in your funnel through identification and testing is paramount to accelerating growth.
 

That’s why you won’t want to miss Peep Laja share his secrets for how to 3x conversions in half a year or less.
 

Nir Eyal

Nir Eyal


Nir Eyal:
Speaking on “Growth Hacks For Getting Viewers Hooked: How to Build Habit-Forming Products”


Nir Eyal’s Hooked was probably the most influential book that I’ve had the pleasure of reading recently. I find myself referring to it over… and over… and over again.
 

One of the biggest problems that I run into with startup founders and business owners is that they haven’t even considered how they are going to “hook” their users.
 

You can come up with a fancy platform and do all of the market research, but if your product doesn’t compel people to use it, why would they?
 

Why should they?
 

“Companies who form strong user habits enjoy several benefits to their bottom line.”

It’s the process of developing products that people love to use. Who wouldn’t want to understand the mysteries behind highly addictive products?

If you are developing a product, you NEED to hear Nir speak.

 

Aaron Agius

Aaron Agius


Aaron Agius:
Speaking on “How to Create Content that is Virtually Guaranteed to Drive Huge Traffic to Your Site”


Aaron Agius is the quintessential entrepreneur who made his dream a reality. After quitting his day job and jumping head first into digital marketing, he’s now worked with some the world’s largest and most recognized brands.
 

One of the first things I remember reading from Aaron was an outstanding article about how to measure your Content Marketing ROI.
 

Like any smart marketer, Aaron stresses the importance of knowing your numbers, specifically when it comes to content. And, he’s a master at teaching others how to come up with great content ideas.

“Create content that answers questions and solves problems”

That’s the best content marketing advice out there today.
 

Period.
 

I’ve heard a number of great marketers share this tip and that’s because it’s true. Getting started with a content strategy can be a daunting task, but if you listen to Aaron and start by answering questions and solving problems, you’re golden.
 

What is your customer’s “bleeding from the neck” problem? What are their burning questions? Start with a strategy that addresses these issues and you’re on the right track.
 

But that’s not all Aaron has up his sleeve, you gotta stick around for the summit to hear it first-hand.

 

Justin Mares

Justin Mares


Justin Mares:
Speaking on “How to Achieve 10x Growth By Acquiring Smaller Companies”


As a co-author of the startup bible “Traction,” Justin Mares has made a huge name for himself.
 

His concept of testing multiple traction channels and doubling down on what works while eliminating what doesn’t has had an enormous impact on the startup and growth world:

“Get one channel working that your competitors dismiss, and you can grow rapidly while they languish.”

While he may have already gone into detail in his book about the key components for getting traction, at Growth Hacking Secrets for 2017, he will uncover the 1 secret channel that he didn’t discuss in the book…

 

Patrick Vlaskovits

Patrick Vlaskovits


Patrick Vlaskovits:
“Start Making Unforgettable Content Now: How Naming the Unnamed Makes Your Content Unforgettable”


Patrick Vlaskovits is a best-selling author and entrepreneur who truly understands the process and value of creating great content.

“How your customers learn about your product is part of your product. The medium is the message.”

If that doesn’t get you thinking about your offering in a whole new way, you’ve got a problem.

This remarkable statement takes something almost imperceptible and ephemeral and brings an entirely new perspective to the feelings and emotions that a customer may experience the first time they ever come in contact with the idea of your brand, product or service.
 

Patrick has a way with words. There’s no doubt about that.
 

And he’s going to show you how to use them.

 

Susan Su

Susan Su


Susan Su:
Speaking on “Next Level Email Marketing: Create 7-Figure Monthly Revenue from Drip Campaigns”


Susan Su is a dynamo when it comes to email marketing.

Taken from her golden rules of email marketing, one of the most valuable things that a company can do is build an email list…
 
 

“1. ABC – always be collecting.

2. Subject lines matter.

3. Target and Segment.

4. Measure what matters.”

These simple yet effective tips alone are enough to change the process of any startup or company that hasn’t invested a lot of time into an email marketing strategy. When it comes to email, Susan knows her stuff.

If your email game is weak, listen to Susan. She’ll blow your mind.

 

Vincent Dignan

Vincent Dignan


Vincent Dignan:
Speaking on “How to Raise 100k+ in Crowdfunding Without PR”


If you haven’t heard the name Vincent Dignan and you call yourself a growth marketer, you’ve been living under a rock for the last year.

Vincent has become a household name for many since his ground-breaking presentation at SXSW earlier this year.
 

The first time I ever encountered him on the internet, I was seriously struck with awe.
 

To me, witnessing his use of Queue as a viral growth and gamification platform to promote his IndieGoGo campaign for “The Secret Sauce” was one of the hands-down coolest marketing campaigns I’d ever experienced first-hand.
 

The marketing nerd inside of me was exploding with glee when I saw how amazing the campaign was progressing. (And if you didn’t have the chance to see how Queue works, I’ve got good news for you, but I’ll get to that in just a second…)
 

When I became a part of his Facebook community Traffic and Copy, I realized that Vincent was single-handedly changing my idea of what it means to truly provide value to an audience.

“Always give away more than you’re comfortable with.”

That group is filled to the brim with value, and the most awesome part was that I didn’t even have to go out of my way to find it.
 

He personally added me to the group, even though we’ve never had a real conversation other than social media pleasantries, which leads me to believe he knows who his passionate fans are and is excited to share his growth hacking secrets with them.
 

The man really knows how to connect, communicate and win people over, which are great qualities of any stellar marketer.
 

Pretty much everything he says about content marketing, growth hacking and copy is gold, so make sure you get a chance to watch him live at Growth Hacking Secrets.
 

Neil Patel

Neil Patel


Neil Patel:
Speaking on “7 NEW Growth Hacks to Skyrocket Your Business in 2017”


Ah, the man, the plan, the guy who does it all.

If you haven’t heard Neil Patel speak, you’re missing out.
 

There are so many tips, tricks, hacks, and tactics that I can credit directly back to Neil…
 

It’s ridiculous.
 

From a growth marketing standpoint, Neil Patel has made his presence known. He wrote the definitive guide to growth hacking, after all…
 

He understands the ins and outs of growth from his experience with several companies and has had no qualms about sharing those experiences for others to learn from.
 

And since the concept of being completely “growth-focused” is still a relatively new idea, he has been on the forefront of the industry, making the small ripples that have turned into the monster waves we see flooding the space today.
 

“The power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything, they can achieve the one task that matters most early on.”

And like many entrepreneurs, he’s had his ups:

“I started out in business to make money and I have. But I found that money doesn’t bring you happiness, doing something worthwhile for others is much more rewarding.”

and downs…

“I lost over a million dollars into a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rockstars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.”

But in the end, he’s done a lot of amazing things for the marketing industry and I for one am really excited to be the first to hear what sort of new, uncharted, virgin hacks he has to share at Growth Hacking Secrets for 2017.
 

But Wait! There’s More…

There's More

There’s always more…

I know I’ve just given you a bunch of stellar reasons to check out the event, but there’s one more thing I want to tell you about…
 

I know I alluded to the fact that I would give you some good news if you haven’t had the chance to check out Queue.
 

Fortunately, Neil has decided to give away some exclusive rewards for the people who register for Growth Hacking Secrets using the awesome Queue platform! Now you can see exactly what I’m talking about.
 

When you join Neil’s Insider Club contest, you can get points each time you share and invite friends to Neil’s Inner Circle. The more points you earn, the more likely you are to win prizes such as a 1 ON 1 with Neil or VIP Passes to the Growth Marketing Conference!
 

Every 100 points you earn gets you one entry (i.e. 500 pts = 5 entries) for the chance to win a special Mastermind session with Neil Patel, among other prizes, which is pretty cool!
 

Final Thoughts and Predictions


I’ve been thinking for a while now that the state of marketing, especially content, is going to shift harder towards using viral growth hacks like Queue, and my prediction for 2017 is that more brands will be focused on finding and developing strategies around the concept of virality in order to have a greater chance of winning the extended reach that accompanies viral content.
 

That’s why being the first to hear about these upcoming, untouched growth hacking strategies is super exciting!
 

Do you have any predictions for the biggest growth hacking trends for 2017? What secrets do you think the speakers are going to spill? I’d love to hear all about it on Twitter.