Sujan Patel

,

About

Areas of Expertise

Importance of Having Influencers Involved in Your Content

Importance of Having Influencers Involved in Your Content

What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children said that they want to grow up to be a vlogger – or in other …Read More

How to Perform a Growth Marketing Audit

How to Perform a Growth Marketing Audit

Marketers often become obsessed with one area of their funnels, and as a result, end up leaving other essential segments of their funnel neglected or downright ignored. Typically, that obsession is centered around lead generation, which, while necessary, is only one section of an entire lifecycle that can be leveraged for growth. Typically, the need …Read More

5 Customer Retention Strategies to Achieve Substantial Growth

5 Customer Retention Strategies to Achieve Substantial Growth

All companies want to grow, but not all of them know the best way to go about it. Real growth is all about maximizing the lifetime value of your customers. But to do that, it’s essential to go beyond the initial conversion and take a comprehensive look at your funnel as a whole. Unfortunately, one …Read More

6 SEO Tips to Drive Meaningful Traffic to Your Website in 2018

6 SEO Tips to Drive Meaningful Traffic to Your Website in 2018

Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as search engines have existed. In …Read More

7 Growth Hacks You Probably Haven’t Tried Yet

7 Growth Hacks You Probably Haven’t Tried Yet

The terms “growth hacking” and “marketing” are often used interchangeably – and for good reason. They share the same end goal (to grow a business), and there is plenty of crossover between the tactics that both growth hackers and marketers use. That said, while they’re similar, they’re not the same. A growth hacker’s sole aim …Read More

A Customer-Driven Growth Framework

A Customer-Driven Growth Framework

Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies are so laser-focused on customer acquisition that they neglect to take care of their existing customers. They’re losing out. Big time. Happy …Read More

3 Reasons Why Nobody Is Reading Your Content

3 Reasons Why Nobody Is Reading Your Content

Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some …Read More

5 Most Common Growth Marketing Challenges and How to Solve Them

5 Most Common Growth Marketing Challenges and How to Solve Them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

5 Elements of a Successful Brand Messaging Strategy

5 Elements of a Successful Brand Messaging Strategy

Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that appears on your website and in other materials you use to promote yourself, from product messaging to marketing messaging – and everything in between. It’s much more than a slogan or tagline (though they do form …Read More

6 Steps to a Successful Product Launch

6 Steps to a Successful Product Launch

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your significant other’s parents, political campaigning, or introducing yourself to new people in general, you want to come across as personable, likeable, and polished. The same is true for a new product. Yes, …Read More

6 Growth Hacks to Double Your Revenue Using Email

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are …Read More

How to Know if Your Growth Strategy Just Isn’t Working

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

So, you’re trying to grow a business. You’re in a stronger position than you might think. It’s never been easier for companies to acquire new customers, but at the same time, it’s never been easier for your competition to take them away. This means one thing. The primary focus of any business with growth on …Read More

Why Your Growth Team Needs Inbound and Outbound

Why Your Growth Team Needs Inbound and Outbound

Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their terms. This includes most forms of content marketing, SEO, social media, and email marketing (but only when the customer has specifically opted-in). Benefits of Outbound Marketing Outbound tactics …Read More

How to Hire Your Growth Marketing Team

How to Hire Your Growth Marketing Team

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many …Read More

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

If you’re not investing in product marketing, you’re probably not growing as quickly or as efficiently as you could be. We’ll talk more about that later, but for now, let’s answer this: What is product marketing? Product marketing is basically defined as the process of promoting and selling a product to an audience, to drive …Read More

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