Sujan Patel

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About

Areas of Expertise

A Customer-Driven Growth Framework

A Customer-Driven Growth Framework

Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies are so laser-focused on customer acquisition that they neglect to take care of their existing customers. They’re losing out. Big time. Happy …Read More

3 Reasons Why Nobody Is Reading Your Content

3 Reasons Why Nobody Is Reading Your Content

Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some …Read More

5 Most Common Growth Marketing Challenges and How to Solve Them

5 Most Common Growth Marketing Challenges and How to Solve Them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

5 Elements of a Successful Brand Messaging Strategy

5 Elements of a Successful Brand Messaging Strategy

Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that appears on your website and in other materials you use to promote yourself, from product messaging to marketing messaging – and everything in between. It’s much more than a slogan or tagline (though they do form …Read More

6 Steps to a Successful Product Launch

6 Steps to a Successful Product Launch

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your significant other’s parents, political campaigning, or introducing yourself to new people in general, you want to come across as personable, likeable, and polished. The same is true for a new product. Yes, …Read More

6 Growth Hacks to Double Your Revenue Using Email

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are …Read More

How to Know if Your Growth Strategy Just Isn’t Working

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

So, you’re trying to grow a business. You’re in a stronger position than you might think. It’s never been easier for companies to acquire new customers, but at the same time, it’s never been easier for your competition to take them away. This means one thing. The primary focus of any business with growth on …Read More

Why Your Growth Team Needs Inbound and Outbound

Why Your Growth Team Needs Inbound and Outbound

Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their terms. This includes most forms of content marketing, SEO, social media, and email marketing (but only when the customer has specifically opted-in). Benefits of Outbound Marketing Outbound tactics …Read More

How to Hire Your Growth Marketing Team

How to Hire Your Growth Marketing Team

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many …Read More

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

If you’re not investing in product marketing, you’re probably not growing as quickly or as efficiently as you could be. We’ll talk more about that later, but for now, let’s answer this: What is product marketing? Product marketing is basically defined as the process of promoting and selling a product to an audience, to drive …Read More

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

How to Drive Bottom-of-Funnel Results From Your Blog

How to Drive Bottom-of-Funnel Results From Your Blog

  Note: This article was written based on content and ideas shared by James Scherer from Wishpond in a webinar hosted on the Growth Marketing Conference webinar series. Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s …Read More

5 Growth Hacks To Double Your Revenue Using Social

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

25 B2B Marketing Strategies You Probably Haven’t Tried

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

How to Find Your User Acquisition Channels

How to Find Your User Acquisition Channels

  When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is …Read More

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