Aristomenis Capogeannis

Aristomenis Capogeannis

Senior Director, Marketing
Cumulus Networks

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About this Speaker

I am an expert Marketing technologist and veteran team architect leading organizations into record growth through cohesive digital experiences across traditionally siloed Marketing and Sales activities. My focus is moving beyond the "ABM" buzzword toward actionable People-Based Marketing, or "PBM". In pushing both brand preference and awareness, my cross-functional experience and passion blend into a go-to market approach successfully addressing organizational pain points by managing full suite Digital Marketing teams. I am fascinated by the personalized, binge consumption model in optimizing today's web experience via homegrown solutions and blends of 3rd party Marketing technology. The tie-in between driving that experience, events, and company culture, make this an exciting time for the opportunities in pipeline acceleration today. A lot of pretty websites are nothing more than a brick wall, while a lot of ugly websites feed a surprising volume of valuable opportunities to Sales. I marry the two, and I keep improving it with a perpetual focus on lifetime customer value. I help Sales sell through digital content and brand presence, and love doing it. I not only believe in aligning Sales and Marketing but aligning myself to fulfilling endeavors beyond employment. If you are looking for a great motorcycle route, I've got one for you. Have a great cause to share? I'll volunteer with you. Connect with me over LinkedIn to share the next great challenge with me.

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