AI for Marketing: The Ultimate Success To-Do List [PRE-RECORDED]

A talk by Jim Sterne
Director Emeritus, Digital Analytics Association

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About this talk

It’s no secret AI is the next marketing frontier. In fact, most early adopters are already realizing incredible results from it. But if you’re just getting started - or want to improve your performance - it really helps to have a lead to follow - a roadmap for success. And that’s where Jim Sterne comes in. By this point, he’s a veteran trend forecaster - in 1995 he wrote “World Web Marketing,” in 2002 “Web Metrics,” and most recently, in 2017, “Artificial Intelligence for Marketing.” And in this visionary but practical session, he’s going to talk mostly about the last one, providing you with the ultimate AI to-do list, covering everything you need to understand and invest in - from the new tools and new rules, to today’s branding necessities and tomorrow’s commerce challenges. Your AI success starts here!

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