Demystifying Product-Led Growth for Enterprise SaaS [PRE-RECORDED]

A talk by Travis Kaufman
VP Product Growth, Gainsight

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About this talk

One of the most persistent myths about product-led growth strategies for enterprise SaaS companies is that the product should just sell itself, so you don’t need a sales team. The reality for most SaaS companies out there is that people work in concert with the product to drive growth. In this session, Gainsight's VP Product Growth Travis Kaufman will share how a product-led growth strategy can be used to compliment your current sales force.

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Travis Kaufman

Travis is the VP of Product Growth at Gainsight, leading the delivery of product-led growth strategies for Gainsight PX, the Product Experience Platform. Prior to joining Gainsight through the acquisition of Aptrinsic (now Gainsight PX), Travis held leadership roles in marketing, product, and engineering at companies including Marketo, Leadspace and E*Trade Financial. He keeps himself busy chasing his three kids and coaching youth sports.

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