How to Systematically Turn Users Into Customers [PRE-RECORDED]

A talk by Wes Bush
Founder and CEO, Product-Led Institute

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About this talk

Good onboarding is the difference between a user who stays or one that never comes back — it’s mission-critical for any SaaS business. Yet, in a pandemic, most of your signups will try your product and never return.

To help you turn this around, Wes Bush, author of Product-Led Growth, will walk you through a battle-tested onboarding framework. You will learn:

  • What onboarding mistakes you’re likely making and how to overcome them
  • Ways to identify bottlenecks in your current onboarding experience
  • Tips for building an onboarding experience that turns free users into happy, paying customers
  • How to develop a plan of attack to consistently improve your onboarding.

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