Solving the Activation Riddle: How New Relic Drives Greater Customer Intimacy - & More Activations - by Cleverly Using Customer Health & Engagement Data [PRE-RECORDED]

A talk by Jim Stoneham
Chief Marketing Officer and SVP of Growth, New Relic Inc.

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About this talk

New Relic’s mission is to help customers create more perfect software, and as a result, many of the prospects and users are engineers who are not as open to receiving emails, phone calls, and responding to digital advertising. The Growth and Marketing teams at New Relic set out to build more meaningful connections by harnessing data from a wide range of sources, focusing on the right message at the right time in the users' journey. The result has been radically higher engagement rates and growing customer satisfaction. Come join Jim to learn about how the team did it!

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