Customer acquisition is a long road, but it’s not the end of your conversion journey. Once you’ve acquired a lead, you still have to engage, convert, and retain it. And far too often, most companies fall absolutely flat in the prospect experience phase. Just take it from Tracy Eiler, Chief Marketing Officer at InsideView. She’s been driving revenue growth and marketing strategy at cloud-based and traditional companies alike for 25 years, and she’s seen more than a few successes and failures on the prospect and customer experience front. In this session, you’ll learn how to develop the right hiring profile for your SDR team, how to reduce their burnout rate, how to balance inbound and outbound strategies, and what tech tools will deliver the highest return - so you can deliver your prospects and customers the best experience possible (and make more money in the process)!
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