Workshop: Best Growth Experiments & Tool Stack for SEO in 2020 [LIVE]

A talk by Clayton Wood
CEO, Clayton Wood

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About this talk

User Behavior: - Direct traffic to your website (graded against industry average) - Experiment - new channels & landing pages - Time on site (How Google knows if your audience likes your site) - Experiment - interactive tools & gamification - Bounce rate (How to compare against your industry) - Experiment - CRO tools

Digital Footprint & Backlinks: - Backlink portfolio health - Experiment - survey monkey - PR & Press Coverage (when to do this if you are small, and how to leverage if you are larger) - New experiments in SEMrush (there are new tools for 2020 that are awesome!) - Website secure in the new normal (How to keep your site secure as hacking is on the rise) - New technical SEO for 2020

How to get SEO going quickly with no team: - Content length authority (Google's new algorithm for content) - Experiment - Hemingway App & Qordoba - Keyword placement (Natural Language Processing & Google) - Experiment - top 10 benchmarking (against competition) - Content diversity (How many different content types Google wants to see) - Tool - rank ranger featured snippet tool

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