Your Step-by-Step Guide: Proven Best Practices for Getting Product Launches & CX Right [PRE-RECORDED]

A talk by Michelle Killebrew
VP, Head of Marketing, PwC

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About this talk

Developing go-to-market and commercialization strategies for the firm's venture portfolio. My team is responsible for all of the marketing, including overarching brand and digital strategy for the New Ventures division, as well as end-to-end marketing for each of the incubated SaaS startup ventures within the portfolio; market validation, positioning, launch, revenue, and scale.

New Ventures is an in-house incubator that designs, develops, and markets SaaS solutions delivering value to our clients. The division was established to enable PwC to invest in new business models that leverage our knowledge and build technology for the evolving marketplace.

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