Connor Sparkman

Connor Sparkman

Marketing Analytics Manager

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About this Speaker

Connor Sparkman leads the analytics effort for Looker’s marketing team. In his role, he touches everything from attribution models and lifecycle metrics to forecasting and funnel optimization. Prior to his current role, Connor developed a keen passion for Looker leading all data and analytics for fitness/media company, CrossFit Inc. Connor studied Psychology with an emphasis on Statistics at UC Santa Cruz and has continued his education in Computer Science and Data Analytics at UC Berkeley.

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