Heidi Cerenzia

Heidi Cerenzia

VP of Demand Generation
Wrike

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About this Speaker

Heidi Cerenzia is the VP of Demand Generation at Wrike. She oversees the entire demand generation function, including integrated campaigns, field & virtual events, customer & partner marketing, and is currently building out the Marketing Development Representative (MDR) team. With more than 20 years of marketing and demand generation experience, Cerenzia has developed a data-driven approach to developing outbound demand generation strategies. Before joining Wrike, she was the VP of Demand Generation at Vera Security. Previously, Cerenzia held positions at Bromium, AlienVault, and HP Enterprise Security, among other organizations. She lives in the Bay Area with her Schnoodle, Rocky, and is an avid San Francisco Giants fan!

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