Since joining Google in 2011, Matt has led teams who partner with large advertisers in the US on how to best utilize Google media to drive business outcomes. Matt has experience working with both ecommerce and brick and mortar retailers as well as sophisticated lead gen advertisers in the b2b and b2c space. Matt and his team are keenly aware of the challenges these segments face as they look to reach and activate users in today’s environment.
Centrally located in Google’s Ann Arbor office, Matt brings nearly 20 years of integrated marketing and media experience. Prior to Google, Matt led sales and marketing teams at Valassis. There he consulted with numerous CPG and retail clients to address their challenges with consumer insights, bold ideas in print and digital, effective measurement and on-going optimization.
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