Reyana Fayyaz

Reyana Fayyaz

Product Lead, Core Experience

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About this Speaker

Reyana is currently a Product Lead for the Core Experience team at Asana, driving both adoption and retention. Prior to Asana, Reyana ran the Self-Serve business unit at Box driving growth and monetization initiatives across the customer lifecycle. She is incredibly passionate about incorporating gamification and contextual personalization throughout the customer journey in areas such as onboarding, adoption, upsell, and churn.

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