Aligning Sales and Marketing with Data Experiences [PRE-RECORDED]

A talk by Elena Rowell and Connor Sparkman
Looker and Looker

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About this talk

To unlock the full value of information, companies need solutions that transcend traditional BI and infuse data into operational workflows. Solutions that help businesses not only analyze data, but truly experience data by closing the gap between insights and action. In this session, we'll cover how Looker follows their own guidelines when it comes to data-driven marketing, focusing on how different data experiences help the marketing team build and maintain a tight relationship with sales.

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