Performance Marketing Panel: How Successful Advertisers Navigating the Digital Landscape & Maximizing ROI [PRE-RECORDED]

A talk by Lance Loveday, Tim Brown and Amanda Evans
Closed Loop, Huckberry and Closed Loop

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About this talk

How are successful advertisers navigating the digital landscape and maximizing ROI in this new COVID-19 world? Join our panel of industry leaders to find out. We’ll have Tim Brown from Huckberry to represent the brand advertiser perspective. He’ll share what Huckberry has learned and how they’ve adapted. Amanda Evans from Closed Loop will provide the agency and multi-client perspective on what’s working now and how some advertisers are actually growing when so many are shrinking. Lance Loveday from Closed Loop will be moderating and will bring the big picture trends and takeaways.

We’ll provide actionable, high-impact takeaways on:

  • COVID trends and intel, how the ad marketplace has been impacted
  • How to update your tone, messaging and ad copy to meet consumers where they are
  • Merchandise that's selling, what to promote
  • Tips & tricks for how to gain share when competitors pull back
  • Creative and other examples we've found inspiring (with visuals ideally)
  • Forecasts for where things go from here

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