The Digital Playbook for TV Success: How Online Strategies & Tactics Deliver Incredible Returns for TV Advertisers [PRE-RECORDED]

A talk by Matt Collins and Nico Ricci
Simulmedia and Simulmedia

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About this talk

The advertising world has undergone vast evolution throughout the digital age and thus the needs of marketers have also changed, leading to an intensified focus on performance and growth. In this presentation, the Chief Data Scientist and SVP of Marketing at Simulmedia, an advanced TV platform, will lay out how digital has become so successful as a performance driver, and how TV, despite its historically slow-to-adapt nature, can capitalize on these same digital methodologies to deliver better performance, growth, scale, and optimization all through automation

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