The most successful IPOs and fastest-growing private companies of the past decade all started with a freemium, self-service product. Zoom, Atlassian, Slack, Dropbox are just a few.
But building a freemium, self-service product when you already have a successful enterprise business can seem like a daunting task. There are a million questions - will it cannibalize my sales efforts? Will I lose existing clients? What mindset and skills do I need to have on the team?
The reality is that freemium and self-service can dramatically open up the top of the funnel. Your sales team won't have to waste their time on tiny deals or prospects who are just kicking the tires. And they will be able to sell more and sell faster because prospects will be better qualified.