December 6, 2017

10 Ways Successful Growth Marketers Think Differently

To some, marketing and growth marketing are interchangeable. After all, the end goal of all marketing is growth, so surely growth marketing is just “marketing”… right? This isn’t entirely illogical, but it is wrong. Marketing is a broad term that comprises all channels and techniques used to help a business grow – from SEO and …Read More

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November 29, 2017

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

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November 22, 2017

18 Marketing Tactics to Attract B2B Customers with a B2C Product

What problem are you trying to solve? For forgetful people (like me) who always forgets the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.” For people who need to work on projects remotely, Google Docs allows you to “write, edit, and collaborate wherever you are. For free.” For people …Read More

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November 8, 2017

The 3 Elements Needed for Effective Growth Marketing

Whether you work in marketing or you’re just on the lookout for creative ways to grow your business, chances are you’ve come across the term “growth hacking.” You might have even tried out a few “hacks” for yourself. Truth is, the term “hack” is misleading. It suggests we’re using programming skills to “hack” the system …Read More

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October 18, 2017

How to Drive Bottom-of-Funnel Results From Your Blog

  Note: This article was written based on content and ideas shared by James Scherer from Wishpond in a webinar hosted on the Growth Marketing Conference webinar series. Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s …Read More

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October 4, 2017

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

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August 23, 2017

How Stencil Recruited and Nurtured over 1400 Affiliates for Their SaaS Business

Building an affiliate network can seem a bit daunting at first, but once things start rolling, you’ll see it’s actually not that hard. Nurturing the affiliates and helping them succeed is another story, but we’ll get to that later… There’s no shortage of people out there looking to make a little side income, but the …Read More

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August 9, 2017

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

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November 3, 2016

B2B Startups Need Brands Too: How To Prototype Yours

b2b-startup-branding

You Already Have A Brand. What Is It? First, let’s get one thing out of the way: great brands all start with great products.   A great product solves a real problem for your customers, who must love your solution enough to pay you for it. B2B startups, in particular, are laser-focused-as they should be- on …Read More

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May 5, 2016

5 New Ways to Get a Better Pulse on Your B2B Customers

Get The Pulse on Your B2B Customers

How to Uncover Your Customers Wants and Needs While Improving Your B2B Relationship Most marketers do a decent job at understanding their key customer personas and how to nurture these leads  towards a converted sale. However, much of the knowledge about your customer demographic is formulated early on at your startup and hardly gets re-visited through the product’s life …Read More

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