November 8, 2017

The 3 Elements Needed for Effective Growth Marketing

Whether you work in marketing or you’re just on the lookout for creative ways to grow your business, chances are you’ve come across the term “growth hacking.” You might have even tried out a few “hacks” for yourself. Truth is, the term “hack” is misleading. It suggests we’re using programming skills to “hack” the system …Read More

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October 4, 2017

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

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September 15, 2017

2 Questions Every Marketer Should Know How to Answer

marketing challenge - scale the where

  It’s easier than ever to build products. You can learn to code and do it for free, “currency hack” an inexpensive developer on Upwork.com, or simply drag and drop a full-fledged application with tools like Bubble. Thus, success no longer hinges on venture capitalists, living in The Valley, or having previous experience in tech. …Read More

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August 9, 2017

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

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May 3, 2017

3 Common Messaging Mistakes Made By B2B Companies, and How To Avoid Them

Business Man Running

  In my travels as a growth marketing consultant, one the most common utterances I hear from B2B CEOs or Founders is “we need some help with our positioning” or “we need to tighten up our messaging.” The nuance between positioning and messaging aside, the common underlying agita is a feeling that the company is …Read More

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March 8, 2017

How to Find Your User Acquisition Channels

Don't Mistake growth Hacks for Growth Channels

  When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is …Read More

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July 20, 2016

What is Growth Marketing? Building a Framework for Rapid Growth

What is growth marketing? | Growth Marketing Conference

Conversations and buzz around growth are increasing… Companies are looking to leverage new tactics, strategies, and tools to hack growth, trying to achieve a hyper-growth rate equivalent to The Hulk. But companies have a growth problem: their concept of growth is too narrowly focused. A great deal of time, money, and energy are being expelled …Read More

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March 1, 2016

How to Hack Brand Awareness and Unlock Revenue Growth

Concert Audience Listening

Growth Marketers have 19 different customer acquisition channels at their disposal to drive distribution strategy and revenue growth. But very few channels will prove effective unless we can cut through the noise and build brand awareness: Hitting home on what matters most to the customer. Before you start testing for traction you’ll need to tackle the other two ‘fits’ (language/market and channel/product) by focusing on three …Read More

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