What is Customer Retention?
Recipes for growth most often focus on acquisition. If you stuff the top of the marketing funnel, they say, revenue is sure to come out the bottom. Maybe — but this is far from the most effective way to achieve sustainable profitability. To grow and stay growing, businesses must be able to acquire, but …Read MoreRead More
Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers
Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that your repeat customers will convert again! And a study by Adobe found that returning customers can generate three times higher …Read MoreRead More