September 19, 2018

Importance of Having Influencers Involved in Your Content

What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children said that they want to grow up to be a vlogger – or in other …Read More

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August 22, 2018

5 Customer Retention Strategies to Achieve Substantial Growth

All companies want to grow, but not all of them know the best way to go about it. Real growth is all about maximizing the lifetime value of your customers. But to do that, it’s essential to go beyond the initial conversion and take a comprehensive look at your funnel as a whole. Unfortunately, one …Read More

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July 27, 2018

Growth Hacking Instagram for Beginners

8 Epic Instagram Growth Hacks | Growth Marketing Conference

Are you using Instagram as a traction channel for your business? Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve …Read More

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July 25, 2018

7 Growth Hacks You Probably Haven’t Tried Yet

7 Growth Hacks You Probably Haven't Tried Yet

The terms “growth hacking” and “marketing” are often used interchangeably – and for good reason. They share the same end goal (to grow a business), and there is plenty of crossover between the tactics that both growth hackers and marketers use. That said, while they’re similar, they’re not the same. A growth hacker’s sole aim …Read More

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July 11, 2018

A Customer-Driven Growth Framework

How to Perform a Growth Marketing Audit

Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies are so laser-focused on customer acquisition that they neglect to take care of their existing customers. They’re losing out. Big time. Happy …Read More

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June 13, 2018

5 Most Common Growth Marketing Challenges and How to Solve Them

5 most common growth marketing challenges and how to solve them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

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May 2, 2018

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are …Read More

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April 18, 2018

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

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March 21, 2018

The Best Growth Hack That Works For Every Company? Experimentation

“We should have a higher overall cancel rate.” – Reed Hastings, Co-Founder & CEO Netflix June 2017. While his company is enjoying unparalleled subscriber success, Netflix CEO Reed Hastings is worried that his widely loved streaming service is having too many hit shows. “It’s a sign we’re not trying enough crazy things. We should take …Read More

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March 7, 2018

Why Your Growth Team Needs Inbound and Outbound

Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their terms. This includes most forms of content marketing, SEO, social media, and email marketing (but only when the customer has specifically opted-in). Benefits of Outbound Marketing Outbound tactics …Read More

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February 21, 2018

Why Growth Marketers Need Qualitative Data, Too

Why Growth Marketers Need Qualitative Data Too

As growth marketers, we love to swim in quantitative data. We tend to be analytical and love to find hard answers to tough problems. But the “softer,” qualitative stuff is important, too. In fact, at certain stages and for certain problems, it can be even more valuable than quantitative data. Qualitative Data: Finding The Why …Read More

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February 7, 2018

How to Hire Your Growth Marketing Team

7 Growth Hacks You Probably Haven't Tried Yet

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many …Read More

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January 24, 2018

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

Product Marketing

If you’re not investing in product marketing, you’re probably not growing as quickly or as efficiently as you could be. We’ll talk more about that later, but for now, let’s answer this: What is product marketing? Product marketing is basically defined as the process of promoting and selling a product to an audience, to drive …Read More

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January 10, 2018

How HubSpot Ranked a Competitive Product Page in 3 Months (for a Product That Didn’t Exist Yet)

SEO is hard. SEO for product pages is even harder. SEO for product pages for products that don’t exist? Seemingly impossible. However, with the right approach, it’s really not much harder than ranking top-of-the-funnel blog content. In fact, the process can be scalable across multiple product pages and you can leverage quality content creation to …Read More

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November 29, 2017

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

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October 18, 2017

How to Drive Bottom-of-Funnel Results From Your Blog

  Note: This article was written based on content and ideas shared by James Scherer from Wishpond in a webinar hosted on the Growth Marketing Conference webinar series. Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s …Read More

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