July 11, 2018

A Customer-Driven Growth Framework

How to Use the Marketing Funnel to Create Your Growth Plan

Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies are so laser-focused on customer acquisition that they neglect to take care of their existing customers. They’re losing out. Big time. Happy …Read More

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June 13, 2018

5 Most Common Growth Marketing Challenges and How to Solve Them

5 most common growth marketing challenges and how to solve them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

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May 2, 2018

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are …Read More

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April 18, 2018

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

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March 21, 2018

The Best Growth Hack That Works For Every Company? Experimentation

“We should have a higher overall cancel rate.” – Reed Hastings, Co-Founder & CEO Netflix June 2017. While his company is enjoying unparalleled subscriber success, Netflix CEO Reed Hastings is worried that his widely loved streaming service is having too many hit shows. “It’s a sign we’re not trying enough crazy things. We should take …Read More

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March 7, 2018

Why Your Growth Team Needs Inbound and Outbound

Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their terms. This includes most forms of content marketing, SEO, social media, and email marketing (but only when the customer has specifically opted-in). Benefits of Outbound Marketing Outbound tactics …Read More

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February 21, 2018

Why Growth Marketers Need Qualitative Data, Too

Why Growth Marketers Need Qualitative Data Too

As growth marketers, we love to swim in quantitative data. We tend to be analytical and love to find hard answers to tough problems. But the “softer,” qualitative stuff is important, too. In fact, at certain stages and for certain problems, it can be even more valuable than quantitative data. Qualitative Data: Finding The Why …Read More

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February 7, 2018

How to Hire Your Growth Marketing Team

Hiring a Growth Team

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many …Read More

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January 24, 2018

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

Product Marketing

If you’re not investing in product marketing, you’re probably not growing as quickly or as efficiently as you could be. We’ll talk more about that later, but for now, let’s answer this: What is product marketing? Product marketing is basically defined as the process of promoting and selling a product to an audience, to drive …Read More

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January 10, 2018

How HubSpot Ranked a Competitive Product Page in 3 Months (for a Product That Didn’t Exist Yet)

SEO is hard. SEO for product pages is even harder. SEO for product pages for products that don’t exist? Seemingly impossible. However, with the right approach, it’s really not much harder than ranking top-of-the-funnel blog content. In fact, the process can be scalable across multiple product pages and you can leverage quality content creation to …Read More

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November 29, 2017

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

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October 18, 2017

How to Drive Bottom-of-Funnel Results From Your Blog

  Note: This article was written based on content and ideas shared by James Scherer from Wishpond in a webinar hosted on the Growth Marketing Conference webinar series. Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s …Read More

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October 4, 2017

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

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September 20, 2017

The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue with Messaging

Chat platforms have matured over the last half-decade. Long ago, in the days of dial up, we’d sit down to our two-ton desktops to listen to the soothing sound of the AOL sign-on screen. You know the sound. A/S/L?  But chat has come a long way since then. It’s gone from a simple, reactionary customer …Read More

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September 15, 2017

2 Questions Every Marketer Should Know How to Answer

marketing challenge - scale the where

  It’s easier than ever to build products. You can learn to code and do it for free, “currency hack” an inexpensive developer on Upwork.com, or simply drag and drop a full-fledged application with tools like Bubble. Thus, success no longer hinges on venture capitalists, living in The Valley, or having previous experience in tech. …Read More

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August 9, 2017

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

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