Meet the  #1 Marketer in the World

You’ve probably heard of him…

The Wall Street Journal, Entrepreneur Magazine, and Forbes ranked him among the leading marketing figures alive today.

President Obama recognized him as a top 100 entrepreneur under 30.

And even the United Nations had something to say about the co-founder of KISSmetrics and Crazy Egg.

 

I’ll be honest – you really can’t get away from Neil Patel.

 

Not when you’re talking about the entrepreneur game. Because Neil isn’t just one of the top thought leaders in the industry; he’s also one of few who really started from scratch.

 

He doesn’t come from marketing royalty, and he didn’t have the luxury of getting all the answers from a few Google searches. Not back then, when he was just starting out at 16. Those were the frontier times – everybody was still figuring things out – and Neil blazed more than a few trails himself.

 

The best-known one is probably his generosity with thought leadership.

 

He writes on his blog – and guest posts on quite a few others, too – about his experiences in digital marketing. He gives hard, actionable, field-tested strategies and tactics for topics like writing viral content, monetizing small blog readerships, and hacking Facebook Group growth

 

Of course, inbound marketing is the norm now – really, you should be doing it too – but it wasn’t always that way. You can thank Neil for that.

 

It was just one of the strategies he used to lift himself from humble beginnings – working in park services at Knott’s Berry Farm – and strike gold by starting two of the best-known companies in the analytics space.

 

Unsurprisingly, people want to know exactly how he did it.

 

Because they want to do it too.

 

And like any success story – whether it’s an analytics agency or a lawn mowing business – it always begins the same way.

 

With customers.

 

First a few of them, then a few more, and – finally – the kind of user base you can launch an IPO from.

 

You need customers.

 

And Neil Patel knows how to get them.

 

Thankfully for everybody else, he’s not the kind of guy to keep secrets. He’s hosting a webinar soon that really focuses on the customer acquisition process.

 

The Advanced Customer Acquisition Webinar is an ongoing series, adapting with the market to pick up what’s working and throw away what’s not, so your bottom line always stays strong.

It’s one of the most comprehensive courses on acquiring, activated, converting, and retaining customers that you will ever find.

You’ll learn proven best practices, like:

  • Writing a brand story to help customers develop a deeper relationship with you
  • Pulling competitor data to learn from their mistakes
  • Choosing journeys and courses over eBooks – they convert 16% more

harley davidson beardImage description: Harley-David’s freedom narrative is part of why the brand has such cult appeal for motorcycle enthusiasts.

  • Not using mailing tools to blast emails en masse
  • Keeping your emails relevant – no matter what
  • Segment your emails to increase response rates

5 Steps to Increase Response rate

Image description: Segment your emails by categories like profile and behavior.

  • Optimizing keywords and pages with lower than 5% click-through rates
  • Using keywords like “how-to,” “guide,” “tips,” “tricks,” and “best practices” (they’re proven click-drivers)
  • Putting the keywords you rank for in the title tags

Best Title Ranking Strategy for On-Page SEO

Image description: If you’re ranking for a keyword, put it in the title – and keep it as close to the beginning as you can. Image source: http://backlinko.com/on-page-seo

  • Asking “yes” or “no” questions to generate 20-30% more leads
  • Placing tripwires – giving something away for free now to upsell later
  • Putting the keywords you rank for in the title tags
  • Striking up a conversation first to drive email response rates
  • Putting multiple lead magnets on your website (homepage, blog, header, & exit pop-up)

Free Course Lead Magnet Example

Image description: Put lead magnets all over your website – or your blog. Try interstitials and embedding.

 

 

He also recommends a few veteran-favorite SEO tools, like:

 

You don’t want to miss this webinar.

 

We’re happy to partner with Neil again – frankly, who isn’t? – and it’s not only because he’s a nice guy.

 

It’s because his strategies and tactics simply work.

 

Which, let’s be honest, is more than you can say for most of what’s out there.

 

From overpriced corporate seminars, talks by self-styled gurus, and the established industry wisdom, most of what you’ll see only works for some companies in some fields. Not everybody. Maybe not even you.

 

But Neil learned marketing the hard way. He tried – and failed – himself, over and over again. So he knows what works, what doesn’t work, and perhaps most importantly he comes from an end-user angle – your angle.

 

That’s why he’s part of the digital marketing canon now.

 

This may be a new field – a brave new online frontier – but it still has a history, still has its pioneers – and Neil is right at the top of the list.

 

That said, we’d love to know your thoughts about customer acquisition too.

 

What’s worked for you? What hasn’t?

 

Do you have problems getting prospects to convert or slowing down customer churn?

 

Tell us in a comment below!