Regression Lead Scoring: How to Cut Down on Dials and Drive Higher ROI Immediately

Regression Lead Scoring: How to Cut Down on Dials and Drive Higher ROI Immediately

Sales: “We need more leads!” Marketing: “Why don’t you call the ones you have?” Both will fight to the grave that they are right in their stance. So who is right? For a long time, I always thought the answer was that the marketer was right. Shocking, since I’m a marketer driving the best leads …Read More

Marketing Hasn’t Changed. But Marketers Must.

Marketing Hasn’t Changed. But Marketers Must.

  Have you read one of the many articles proclaiming that marketing is dead? It’s been replaced by “growth hacking,” “data-driven marketing,” even “customer relationship management.“ No doubt about it, something has changed. We marketers know it by the rising complexity of our work and the increasing demands and responsibilities of our departments. We have …Read More

The Ultimate Guide to Convincing Your Boss to Send You to Growth Marketing Conference

The Ultimate Guide to Convincing Your Boss to Send You to Growth Marketing Conference

So. You probably already know about Growth Marketing Conference. Nearly everybody in the industry does… It’s the leading event in the growth marketing space – featured in both Forbes and CMO.com – and it’s not hard to see why. Growth Marketing Conference hosts world-class speakers – thought leaders from Neil Patel and Sean Ellis, to …Read More

3 Common Messaging Mistakes Made By B2B Companies, and How To Avoid Them

3 Common Messaging Mistakes Made By B2B Companies, and How To Avoid Them

  In my travels as a growth marketing consultant, one the most common utterances I hear from B2B CEOs or Founders is “we need some help with our positioning” or “we need to tighten up our messaging.” The nuance between positioning and messaging aside, the common underlying agita is a feeling that the company is …Read More

Growth Case Study: How Autopilot Went From 0 to 2,000 Customers in 18 Months

Growth Case Study: How Autopilot Went From 0 to 2,000 Customers in 18 Months

  What does rocketship growth look and feel like – and can you fabricate it through quick wins and hacks? Answer: yes and no. One thing is for sure: hit best-in-class growth rates and you’ll attract more customers and talented employees, punch above your weight with partners, win press and influencer interest, and importantly, get …Read More

How To Build A Growth Roadmap For Your Product

How To Build A Growth Roadmap For Your Product

  Brian Balfour, former VP Growth at Hubspot, sounds a lot like a product manager when he talks about growth marketing: “We must be aware of and accept of the constancy of change, integrate it into our culture and empower our teams to always be adapting. If we don’t, our product’s growth will inevitably stall …Read More

Lower Your Marketing Debt or Die

Lower Your Marketing Debt or Die

  Marketing Debt happens when startup marketing departments are underfunded and understaffed. Just like Technical Debt, marketing debt means that a lot of shortcuts were taken that will eventually undermine the health of the organization. In the case of marketing debt, there will come a time when sales start to flounder because Marketing hasn’t had …Read More

How to Find Your User Acquisition Channels

How to Find Your User Acquisition Channels

  When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is …Read More

Frenetic, But Focused: The Power of the Growth Marketing Conference

Frenetic, But Focused: The Power of the Growth Marketing Conference

Skyscanner Marissa Hills just flew in from Miami. With her carry-on trailing behind her, she strides through the DoubleTree in San Jose in search of the registration desk. She checks-in, stows her luggage and heads straight to the VIP section, like the other couple hundred travelers who have convened in Silicon Valley for the next …Read More

The Best Mobile App Hacks: 17 Actionable Ways to Skyrocket Growth

The Best Mobile App Hacks: 17 Actionable Ways to Skyrocket Growth

  SC Moatti who beautifully captures what it takes to make a mobile product successful in her book Mobilized shared this with me as we recently exchanged thoughts on mobile growth: “Customer expectations on mobile are high.  If a company fails to nail the first experience, there won’t be a second one and growth will suffer.  The …Read More

Funnel Hacking: More Crucial than Growth Hacking

Funnel Hacking: More Crucial than Growth Hacking

  The impact of Growth Hacking on startups has been immense, accelerating the growth of the most successful startups such as Airbnb and Uber. The Growth Hacker has become a crucial role within startups.  Growth Hackers are in high demand; especially those that know what they’re doing.   As its role in startups has evolved, …Read More

Net Promoter Score: The Growth Marketer’s Secret Weapon

Net Promoter Score: The Growth Marketer’s Secret Weapon

  Growth marketers today have unprecedented access to customer insights, and we are awash in metrics and data. We have become more analytic than ever in our quest to understand the efficacy of marketing programs. Data can yield understanding of buyer behavior and sales funnels, but rarely can data actively help you woo and retain …Read More

Should I hire a marketing agency or build a growth team?

Should I hire a marketing agency or build a growth team?

“Should I hire a marketing agency or build a growth team?” If you’re a founder, CEO, or marketing executive, you’ve probably asked yourself this question several times. Growth agencies often get a bad rap due to a general lack of transparency in the industry. Meanwhile, putting together a growth team is a difficult, arduous, hiring-intensive …Read More

3 Startup Growth Obstacles and How to Overcome Them

3 Startup Growth Obstacles and How to Overcome Them

  You raised your first seed round. Formed a kickass team of 5 people. And now you’re ready to build the best company out there. But here comes the big challenge. You have to build a great product that people love (aka Product/Market Fit) as fast as possible, and at the same time grow like …Read More

8 Crucial Takeaways from Growth Marketing Conference 2016

8 Crucial Takeaways from Growth Marketing Conference 2016

  Did you make it out to Growth Marketing Conference? If you did… You know exactly how many significant, relevant and exciting ideas were shared. However, if you missed the conference, or maybe you need a little help recalling some of the nuggets of gold that were passed around, not to worry. I’m going to …Read More

B2B Startups Need Brands Too: How To Prototype Yours

B2B Startups Need Brands Too: How To Prototype Yours

You Already Have A Brand. What Is It? First, let’s get one thing out of the way: great brands all start with great products.   A great product solves a real problem for your customers, who must love your solution enough to pay you for it. B2B startups, in particular, are laser-focused-as they should be- on …Read More