Blogger Outreach: How to Integrate Influencers Into Your Content Marketing Strategy

Blogger Outreach: How to Integrate Influencers Into Your Content Marketing Strategy

You’ve slaved away for days on a stellar piece of content for your business’ website. You’ve made sure that it’s optimized just the way that the experts advised. You uploaded it to your site and distributed it to your different social media channels and you gave yourself a well-deserved pat on the back… Then, the …Read More

10 Ways Successful Growth Marketers Think Differently

10 Ways Successful Growth Marketers Think Differently

To some, marketing and growth marketing are interchangeable. After all, the end goal of all marketing is growth, so surely growth marketing is just “marketing”… right? This isn’t entirely illogical, but it is wrong. Marketing is a broad term that comprises all channels and techniques used to help a business grow – from SEO and …Read More

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

18 Marketing Tactics to Attract B2B Customers with a B2C Product

18 Marketing Tactics to Attract B2B Customers with a B2C Product

What problem are you trying to solve? For forgetful people (like me) who always forgets the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.” For people who need to work on projects remotely, Google Docs allows you to “write, edit, and collaborate wherever you are. For free.” For people …Read More

The 3 Elements Needed for Effective Growth Marketing

The 3 Elements Needed for Effective Growth Marketing

Whether you work in marketing or you’re just on the lookout for creative ways to grow your business, chances are you’ve come across the term “growth hacking.” You might have even tried out a few “hacks” for yourself. Truth is, the term “hack” is misleading. It suggests we’re using programming skills to “hack” the system …Read More

Snapchat Marketing: 10 Unique Ways to Make Snapchat Work for Your Business

Snapchat Marketing: 10 Unique Ways to Make Snapchat Work for Your Business

  Have you ever struggled with growing your brand’s presence on social media and making it work for your business? Have you tried keeping up with all the new social media platforms to only fail at it, and wondered how others make revenue through Snapchat, Instagram and Musical.ly? With 2.7 billion social media users and …Read More

How to Drive Bottom-of-Funnel Results From Your Blog

How to Drive Bottom-of-Funnel Results From Your Blog

  Note: This article was written based on content and ideas shared by James Scherer from Wishpond in a webinar hosted on the Growth Marketing Conference webinar series. Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s …Read More

5 Growth Hacks To Double Your Revenue Using Social

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

No More Boring Meetings! 6 Ways to Make Growth Meetings More Effective

No More Boring Meetings! 6 Ways to Make Growth Meetings More Effective

  It’s midway through the week, you finally find yourself experiencing flow and you are convinced you might actually finish that project that you’ve been working on for weeks when the dreaded message pops up across your screen. “Meeting in 10 minutes in the boardroom” You look closer at the meeting reminder and start to …Read More

The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue with Messaging

The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue with Messaging

Chat platforms have matured over the last half-decade. Long ago, in the days of dial up, we’d sit down to our two-ton desktops to listen to the soothing sound of the AOL sign-on screen. You know the sound. A/S/L?  But chat has come a long way since then. It’s gone from a simple, reactionary customer …Read More

2 Questions Every Marketer Should Know How to Answer

2 Questions Every Marketer Should Know How to Answer

  It’s easier than ever to build products. You can learn to code and do it for free, “currency hack” an inexpensive developer on Upwork.com, or simply drag and drop a full-fledged application with tools like Bubble. Thus, success no longer hinges on venture capitalists, living in The Valley, or having previous experience in tech. …Read More

4 Lessons on Marketing to Small Businesses From Ryan Farley of Lawnstarter

4 Lessons on Marketing to Small Businesses From Ryan Farley of Lawnstarter

Scaling a company that offers technology to small businesses is tough. As Peter Thiel so eloquently puts it in Zero to One: The product needs a personal sales effort, but at that price point, you simply don’t have the resources to send an actual person to talk to every prospective customer. This is why so …Read More

How Stencil Recruited and Nurtured over 1400 Affiliates for Their SaaS Business

How Stencil Recruited and Nurtured over 1400 Affiliates for Their SaaS Business

Building an affiliate network can seem a bit daunting at first, but once things start rolling, you’ll see it’s actually not that hard. Nurturing the affiliates and helping them succeed is another story, but we’ll get to that later… There’s no shortage of people out there looking to make a little side income, but the …Read More

The Best Growth Marketing Conference Takeaways

The Best Growth Marketing Conference Takeaways

  There is one thing I know for sure: Growth does not happen in a silo. There are many components that come together to form great growth marketing strategies. And over the past few months, some of the greatest minds in growth have crossed our stage to offer their hard-earned insights into the field. From …Read More

25 B2B Marketing Strategies You Probably Haven’t Tried

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

SEO Hypergrowth: How to 8x Your Organic Traffic with These 3 Power Hacks

SEO Hypergrowth: How to 8x Your Organic Traffic with These 3 Power Hacks

  SEO can be painful… Very painful. In 2013, I started executing SEO for a website called LifeCoachSpotter.com. The goal? To generate leads for life coaches who want more paying clients. Just publish a ton of blog posts and we’re all set, right? “Build it and they will come.” Well, nothing could be further from …Read More