How Popups are Changing the Growth Game

How Popups are Changing the Growth Game

  Everybody hates popups. Unfortunately, that stigma may be hurting your website’s conversion rates. I’ve written pro-popup posts before, and every time the comment section explodes with vitriolic anti-popup hate. This article will seek to address the reasons behind that hate, discern their legitimacy, take a look at examples from businesses who are still using …Read More

6 Steps to a Successful Product Launch

6 Steps to a Successful Product Launch

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your significant other’s parents, political campaigning, or introducing yourself to new people in general, you want to come across as personable, likeable, and polished. The same is true for a new product. Yes, …Read More

Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that your repeat customers will convert again! And a study by Adobe found that returning customers can generate three times higher …Read More

6 Growth Hacks to Double Your Revenue Using Email

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are …Read More

Hiring and Managing a Remote Team: 3 SaaS Success Stories

Hiring and Managing a Remote Team: 3 SaaS Success Stories

Ever considered hiring a remote team for your SaaS company? The fact is, more and more companies are choosing to hire remote workers in 2018. Not only does it help to cut expenses while hiring top talent all over the world, it also encourages company growth. It may sound surprising, but remote workers can really …Read More

How to Know if Your Growth Strategy Just Isn’t Working

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

How to Use the Marketing Funnel to Create Your Growth Plan

How to Use the Marketing Funnel to Create Your Growth Plan

  As marketers, we all want reliable information that tells us precisely where we need to focus our efforts in order to enjoy the greatest yields. This is why, in digital marketing, analytics have been the Holy Grail for so long. But there are other tools at our disposal as well. One of the most …Read More

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

So, you’re trying to grow a business. You’re in a stronger position than you might think. It’s never been easier for companies to acquire new customers, but at the same time, it’s never been easier for your competition to take them away. This means one thing. The primary focus of any business with growth on …Read More

How to Overcome the 10 Biggest Growth Marketing Challenges

How to Overcome the 10 Biggest Growth Marketing Challenges

Growth marketers have an unprecedented opportunity to make an impact in today’s thriving startup environment. This sphere isn’t about topping up the funnel. Rather, we’re expected to leverage tech, automation, and robust digital channels to acquire and retain in great measure. You need to be nimble, bold, and willing to put your neck on the …Read More

The Best Growth Hack That Works For Every Company? Experimentation

The Best Growth Hack That Works For Every Company? Experimentation

“We should have a higher overall cancel rate.” – Reed Hastings, Co-Founder & CEO Netflix June 2017. While his company is enjoying unparalleled subscriber success, Netflix CEO Reed Hastings is worried that his widely loved streaming service is having too many hit shows. “It’s a sign we’re not trying enough crazy things. We should take …Read More

Why Content Marketing Really Matters and How to Prove It

Why Content Marketing Really Matters and How to Prove It

Call it content marketing, inbound marketing, or just call it the company blog. Whatever the name you give to the act of churning out regular, high quality, SEO-optimized writing, the benefits are manifold. But how do you prove that your content marketing efforts are paying off? You need to show results to your bosses or, …Read More

Why Your Growth Team Needs Inbound and Outbound

Why Your Growth Team Needs Inbound and Outbound

Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their terms. This includes most forms of content marketing, SEO, social media, and email marketing (but only when the customer has specifically opted-in). Benefits of Outbound Marketing Outbound tactics …Read More

Why Growth Marketers Need Qualitative Data, Too

Why Growth Marketers Need Qualitative Data, Too

As growth marketers, we love to swim in quantitative data. We tend to be analytical and love to find hard answers to tough problems. But the “softer,” qualitative stuff is important, too. In fact, at certain stages and for certain problems, it can be even more valuable than quantitative data. Qualitative Data: Finding The Why …Read More

How to Hire Your Growth Marketing Team

How to Hire Your Growth Marketing Team

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many …Read More

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have

If you’re not investing in product marketing, you’re probably not growing as quickly or as efficiently as you could be. We’ll talk more about that later, but for now, let’s answer this: What is product marketing? Product marketing is basically defined as the process of promoting and selling a product to an audience, to drive …Read More

Lead Generation: 4 Ideas That Will Make You Rethink Your Strategy

Lead Generation: 4 Ideas That Will Make You Rethink Your Strategy

  Building a lead generation strategy is not for the faint of heart. But, if you’re not consistently generating leads for your business, sooner or later you are going to regret it. Generating qualified, targeted leads is essential to the wellbeing of every business, but what is lead generation about, exactly? Generating qualified, targeted leads …Read More

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