How to Drive Bottom-of-Funnel Results From Your Blog

How to Drive Bottom-of-Funnel Results From Your Blog

Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s essentially a simplified customer journey: the steps consumers take while deciding what to buy and from whom. At the top of the funnel are people …Read More

5 Growth Hacks To Double Your Revenue Using Social

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

No More Boring Meetings! 6 Ways to Make Growth Meetings More Effective

No More Boring Meetings! 6 Ways to Make Growth Meetings More Effective

  It’s midway through the week, you finally find yourself experiencing flow and you are convinced you might actually finish that project that you’ve been working on for weeks when the dreaded message pops up across your screen. “Meeting in 10 minutes in the boardroom” You look closer at the meeting reminder and start to …Read More

The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue with Messaging

The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue with Messaging

Chat platforms have matured over the last half-decade. Long ago, in the days of dial up, we’d sit down to our two-ton desktops to listen to the soothing sound of the AOL sign-on screen. You know the sound. A/S/L?  But chat has come a long way since then. It’s gone from a simple, reactionary customer …Read More

2 Questions Every Marketer Should Know How to Answer

2 Questions Every Marketer Should Know How to Answer

  It’s easier than ever to build products. You can learn to code and do it for free, “currency hack” an inexpensive developer on Upwork.com, or simply drag and drop a full-fledged application with tools like Bubble. Thus, success no longer hinges on venture capitalists, living in The Valley, or having previous experience in tech. …Read More

4 Lessons on Marketing to Small Businesses From Ryan Farley of Lawnstarter

4 Lessons on Marketing to Small Businesses From Ryan Farley of Lawnstarter

Scaling a company that offers technology to small businesses is tough. As Peter Thiel so eloquently puts it in Zero to One: The product needs a personal sales effort, but at that price point, you simply don’t have the resources to send an actual person to talk to every prospective customer. This is why so …Read More

How Stencil Recruited and Nurtured over 1400 Affiliates for Their SaaS Business

How Stencil Recruited and Nurtured over 1400 Affiliates for Their SaaS Business

Building an affiliate network can seem a bit daunting at first, but once things start rolling, you’ll see it’s actually not that hard. Nurturing the affiliates and helping them succeed is another story, but we’ll get to that later… There’s no shortage of people out there looking to make a little side income, but the …Read More

The Best Growth Marketing Conference Takeaways

The Best Growth Marketing Conference Takeaways

  There is one thing I know for sure: Growth does not happen in a silo. There are many components that come together to form great growth marketing strategies. And over the past few months, some of the greatest minds in growth have crossed our stage to offer their hard-earned insights into the field. From …Read More

25 B2B Marketing Strategies You Probably Haven’t Tried

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

SEO Hypergrowth: How to 8x Your Organic Traffic with These 3 Power Hacks

SEO Hypergrowth: How to 8x Your Organic Traffic with These 3 Power Hacks

  SEO can be painful… Very painful. In 2013, I started executing SEO for a website called LifeCoachSpotter.com. The goal? To generate leads for life coaches who want more paying clients. Just publish a ton of blog posts and we’re all set, right? “Build it and they will come.” Well, nothing could be further from …Read More

Why Your Phone is the Most Powerful Sales Tool You Have (Besides Your Face)

Why Your Phone is the Most Powerful Sales Tool You Have (Besides Your Face)

Just because millennials don’t make phone calls doesn’t mean they’re going away. (Gif Source) In fact, Invoca says there has been a 40% increase in phone calls across all industries since 2014. And why not? Phone calls are the quickest way to get a response, according to 75% of consumers. So, marketers are taking note, …Read More

Content Islands: A Framework for Generating Long-Term Results with Inbound Marketing

Content Islands: A Framework for Generating Long-Term Results with Inbound Marketing

This post is brought to you by publi.sh Growth Day, which takes place on 12th July, 2017. This free, online event gives you direct access to marketing experts, with a day-long schedule that’s jam-packed with insightful webinars and interviews. Join us for the events you can attend live, and catch the rest on-demand at any time. …Read More

Regression Lead Scoring: How to Cut Down on Dials and Drive Higher ROI Immediately

Regression Lead Scoring: How to Cut Down on Dials and Drive Higher ROI Immediately

Sales: “We need more leads!” Marketing: “Why don’t you call the ones you have?” Both will fight to the grave that they are right in their stance. So who is right? For a long time, I always thought the answer was that the marketer was right. Shocking, since I’m a marketer driving the best leads …Read More

Marketing Hasn’t Changed. But Marketers Must.

Marketing Hasn’t Changed. But Marketers Must.

  Have you read one of the many articles proclaiming that marketing is dead? It’s been replaced by “growth hacking,” “data-driven marketing,” even “customer relationship management.“ No doubt about it, something has changed. We marketers know it by the rising complexity of our work and the increasing demands and responsibilities of our departments. We have …Read More

The Ultimate Guide to Convincing Your Boss to Send You to Growth Marketing Conference

The Ultimate Guide to Convincing Your Boss to Send You to Growth Marketing Conference

So. You probably already know about Growth Marketing Conference. Nearly everybody in the industry does… It’s the leading event in the growth marketing space – featured in both Forbes and CMO.com – and it’s not hard to see why. Growth Marketing Conference hosts world-class speakers – thought leaders from Neil Patel and Sean Ellis, to …Read More

3 Common Messaging Mistakes Made By B2B Companies, and How To Avoid Them

3 Common Messaging Mistakes Made By B2B Companies, and How To Avoid Them

  In my travels as a growth marketing consultant, one the most common utterances I hear from B2B CEOs or Founders is “we need some help with our positioning” or “we need to tighten up our messaging.” The nuance between positioning and messaging aside, the common underlying agita is a feeling that the company is …Read More