A Customer-Driven Growth Framework

A Customer-Driven Growth Framework

Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies are so laser-focused on customer acquisition that they neglect to take care of their existing customers. They’re losing out. Big time. Happy …Read More

3 Reasons Why Nobody Is Reading Your Content

3 Reasons Why Nobody Is Reading Your Content

Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some …Read More

5 Most Common Growth Marketing Challenges and How to Solve Them

5 Most Common Growth Marketing Challenges and How to Solve Them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

5 Elements of a Successful Brand Messaging Strategy

5 Elements of a Successful Brand Messaging Strategy

Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that appears on your website and in other materials you use to promote yourself, from product messaging to marketing messaging – and everything in between. It’s much more than a slogan or tagline (though they do form …Read More

How Popups are Changing the Growth Game

How Popups are Changing the Growth Game

  Everybody hates popups. Unfortunately, that stigma may be hurting your website’s conversion rates. I’ve written pro-popup posts before, and every time the comment section explodes with vitriolic anti-popup hate. This article will seek to address the reasons behind that hate, discern their legitimacy, take a look at examples from businesses who are still using …Read More

6 Steps to a Successful Product Launch

6 Steps to a Successful Product Launch

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your significant other’s parents, political campaigning, or introducing yourself to new people in general, you want to come across as personable, likeable, and polished. The same is true for a new product. Yes, …Read More

Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers

Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that your repeat customers will convert again! And a study by Adobe found that returning customers can generate three times higher …Read More

6 Growth Hacks to Double Your Revenue Using Email

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are …Read More

Hiring and Managing a Remote Team: 3 SaaS Success Stories

Hiring and Managing a Remote Team: 3 SaaS Success Stories

Ever considered hiring a remote team for your SaaS company? The fact is, more and more companies are choosing to hire remote workers in 2018. Not only does it help to cut expenses while hiring top talent all over the world, it also encourages company growth. It may sound surprising, but remote workers can really …Read More

How to Know if Your Growth Strategy Just Isn’t Working

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

How to Use the Marketing Funnel to Create Your Growth Plan

How to Use the Marketing Funnel to Create Your Growth Plan

  As marketers, we all want reliable information that tells us precisely where we need to focus our efforts in order to enjoy the greatest yields. This is why, in digital marketing, analytics have been the Holy Grail for so long. But there are other tools at our disposal as well. One of the most …Read More

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

7 Ways to Improve Your Onboarding Experience to Achieve Substantial Growth

So, you’re trying to grow a business. You’re in a stronger position than you might think. It’s never been easier for companies to acquire new customers, but at the same time, it’s never been easier for your competition to take them away. This means one thing. The primary focus of any business with growth on …Read More

How to Overcome the 10 Biggest Growth Marketing Challenges

How to Overcome the 10 Biggest Growth Marketing Challenges

Growth marketers have an unprecedented opportunity to make an impact in today’s thriving startup environment. This sphere isn’t about topping up the funnel. Rather, we’re expected to leverage tech, automation, and robust digital channels to acquire and retain in great measure. You need to be nimble, bold, and willing to put your neck on the …Read More

The Best Growth Hack That Works For Every Company? Experimentation

The Best Growth Hack That Works For Every Company? Experimentation

“We should have a higher overall cancel rate.” – Reed Hastings, Co-Founder & CEO Netflix June 2017. While his company is enjoying unparalleled subscriber success, Netflix CEO Reed Hastings is worried that his widely loved streaming service is having too many hit shows. “It’s a sign we’re not trying enough crazy things. We should take …Read More

Why Content Marketing Really Matters and How to Prove It

Why Content Marketing Really Matters and How to Prove It

Call it content marketing, inbound marketing, or just call it the company blog. Whatever the name you give to the act of churning out regular, high quality, SEO-optimized writing, the benefits are manifold. But how do you prove that your content marketing efforts are paying off? You need to show results to your bosses or, …Read More

Why Your Growth Team Needs Inbound and Outbound

Why Your Growth Team Needs Inbound and Outbound

Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their terms. This includes most forms of content marketing, SEO, social media, and email marketing (but only when the customer has specifically opted-in). Benefits of Outbound Marketing Outbound tactics …Read More

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