8 Hacks To Accelerate Your Growth in 2019

8 Hacks To Accelerate Your Growth in 2019

There are only two ways to go in business: up or down. You might think there’s a third option in doing neither, but that will eventually lead downward as your competition takes advantage of your complacency. Up or down. That’s it. A brand that isn’t actively pursuing growth is a slowly dying business. According to …Read More

SEO Strategies for Improving SERP Rankings for Your Top Keywords

SEO Strategies for Improving SERP Rankings for Your Top Keywords

All marketers must recognize the importance of SEO in growing a loyal audience, site traffic and conversion rate. Since the implementation of Google’s machine-learning artificial intelligence algorithm, RankBrain, optimizing landing pages for top keywords (a central piece of SEO) has changed fundamentally, and as Google’s third most important ranking signal it’s becoming increasingly important to …Read More

How to Write Cold Emails That Get Sales

How to Write Cold Emails That Get Sales

Paid ads. Lead magnets. Social ads. Phone calls. Conferences. Giveaways. Events. Guest blogging. Organic traffic via search engine optimization. There are plenty of ways to generate leads and make sales in the modern world. Heck, even traditional promotion on radio, television, and billboards still has its place. Each has its pros and cons depending on …Read More

How Artificial Intelligence Is Changing Marketing in 2018

How Artificial Intelligence Is Changing Marketing in 2018

The machines are coming. But far from being an end-of-world scenario, the continued development of sophisticated computers and artificial intelligence is increasing our productivity, safety, and efficiency while making our lives easier. We’ve got ‘smart’ televisions, phones, lights, thermostats, cars, kitchen appliances, cameras … even belts. However, with great power comes great responsibility. We can …Read More

15 Tips to Increase Your Brand’s Social Media Engagements

15 Tips to Increase Your Brand’s Social Media Engagements

A 2018 report published by Hootsuite and We Are Social states that the number of internet users worldwide has passed the 4 billion mark, and roughly 3.2 billion of those are social media users. That means every minute, your brand’s social media content is competing with millions of Facebook posts, hundreds of thousands of tweets, …Read More

How to Find Product Market Fit with Mayur Gupta of Spotify

How to Find Product Market Fit with Mayur Gupta of Spotify

Using Behavioral Science to Acquire, Retain, and Get More Value Out of Your Customers Please feel free to watch the above video and follow along with the story below. Finding Product-Market Fit is no joke… Most founders believe that they’ve reached product-market fit (PMF) when they actually haven’t. They typically aren’t even close. This is …Read More

What is Customer Retention?

What is Customer Retention?

  Recipes for growth most often focus on acquisition. If you stuff the top of the marketing funnel, they say, revenue is sure to come out the bottom. Maybe — but this is far from the most effective way to achieve sustainable profitability. To grow and stay growing, businesses must be able to acquire, but …Read More

6 Ways to Improve Your B2B Marketing Efforts

6 Ways to Improve Your B2B Marketing Efforts

B2C marketing is, in many ways, pretty straightforward. You have a product. You need to get it in front of a large audience. This is how you plan to do it. All of us have experience in this area. We’ve all made purchases as a consumer. But far fewer of us have experience buying as …Read More

Cold Email Tactics That Will Get Your Content on the Right Publications

Cold Email Tactics That Will Get Your Content on the Right Publications

  Getting your content published or linked to in major publications or niche blogs is a huge PR win for your business. This kind of exposure will get you in front of new audiences and help spread the word about your expertise. If done well, they’ll refer a healthy stream of traffic to your site, …Read More

10 Marketing Tools You Need to Have in Your Toolkit

10 Marketing Tools You Need to Have in Your Toolkit

How big a role do tools play in your workday? Anything less than “very big” is the wrong answer. Tools should be playing a prevalent role in pretty much everything we do at work. They help us be more efficient and effective at our jobs so we can make more money in less time. They …Read More

Importance of Having Influencers Involved in Your Content

Importance of Having Influencers Involved in Your Content

What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children said that they want to grow up to be a vlogger – or in other …Read More

Here’s The Best Marketing Conferences for Growth Marketers

Here’s The Best Marketing Conferences for Growth Marketers

  I’ve been in marketing for over 10 years, and have been to countless conferences around the world. When I lived in Asia, those included some really in great ones around mobile and analytics. Living in California for the last three years has opened up the opportunity to see some of the best marketers teach …Read More

What is Link Retargeting And Why You Need To Start Using It Today

What is Link Retargeting And Why You Need To Start Using It Today

  Just like Search Engine Optimization, Retargeting is a word that is often feared in the SME community. It seems complicated, there is a lot of funky marketing jargon and you usually need to hire an expert to really get you results from your retargeting efforts. However, what if we told you that retargeting could …Read More

Strategic Partnerships: Your Ticket to Scalable, Repeatable Growth

Strategic Partnerships: Your Ticket to Scalable, Repeatable Growth

  Marketing professionals and executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. This is according to the latest Salesforce State of Marketing report that surveyed 3,500 marketers across the globe. The report showcases the evolution of 10 digital marketing channels, finding that websites (83%), …Read More

How to Perform a Growth Marketing Audit

How to Perform a Growth Marketing Audit

Marketers often become obsessed with one area of their funnels, and as a result, end up leaving other essential segments of their funnel neglected or downright ignored. Typically, that obsession is centered around lead generation, which, while necessary, is only one section of an entire lifecycle that can be leveraged for growth. Typically, the need …Read More

4 Ways to Improve the ROI of Your Customer Acquisition Strategy

4 Ways to Improve the ROI of Your Customer Acquisition Strategy

  A major goal for most businesses is the acquisition of new customers. It is easy to determine the importance of new customers to your business, however, attracting and converting a new customer is not a stroll in the park. It is proven that more companies and agency clients focused more on customer acquisition than …Read More

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