5 Customer Retention Strategies to Achieve Substantial Growth

5 Customer Retention Strategies to Achieve Substantial Growth

All companies want to grow, but not all of them know the best way to go about it. Real growth is all about maximizing the lifetime value of your customers. But to do that, it’s essential to go beyond the initial conversion and take a comprehensive look at your funnel as a whole. Unfortunately, one …Read More

6 SEO Tips to Drive Meaningful Traffic to Your Website in 2018

6 SEO Tips to Drive Meaningful Traffic to Your Website in 2018

Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as search engines have existed. In …Read More

Growth Hacking Instagram for Beginners

Growth Hacking Instagram for Beginners

Are you using Instagram as a traction channel for your business? Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve …Read More

7 Growth Hacks You Probably Haven’t Tried Yet

7 Growth Hacks You Probably Haven’t Tried Yet

The terms “growth hacking” and “marketing” are often used interchangeably – and for good reason. They share the same end goal (to grow a business), and there is plenty of crossover between the tactics that both growth hackers and marketers use. That said, while they’re similar, they’re not the same. A growth hacker’s sole aim …Read More

B2C Product Marketing Tactics

B2C Product Marketing Tactics

What problem are you trying to solve? For forgetful people (like me) who always forgets the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.” For people who need to work on projects remotely, Google Docs allows you to “write, edit, and collaborate wherever you are. For free.” For people …Read More

Hacking SEO: The Fastest SEO Results In 90 Days

Hacking SEO: The Fastest SEO Results In 90 Days

This story starts about a month ago when Vasil Azarov with Startup Socials challenged me to create an actionable SEO webinar that could improve brand’s organic Google rankings quickly. If you know anything about SEO, that’s not easy to do quickly. I sat down and thought about all the client SEO strategies I’ve worked on, …Read More

A Customer-Driven Growth Framework

A Customer-Driven Growth Framework

Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies are so laser-focused on customer acquisition that they neglect to take care of their existing customers. They’re losing out. Big time. Happy …Read More

How and Why Employee Advocacy Can Boost Your Startup’s Engagement Rate on Facebook

How and Why Employee Advocacy Can Boost Your Startup’s Engagement Rate on Facebook

There are approximately three million businesses that promote their products, share their content, and engage with their target audience on Facebook. Unfortunately, the immense volume of ads and sponsored posts making their way News Feeds has been the cause of disappointment for many Facebook users. This, combined with the recent Cambridge Analytica fiasco, is causing …Read More

Building A Growth Marketing Roadmap For Your Product

Building A Growth Marketing Roadmap For Your Product

Brian Balfour, former VP Growth at Hubspot, sounds a lot like a product manager when he talks about growth marketing: “We must be aware of and accept of the constancy of change, integrate it into our culture and empower our teams to always be adapting. If we don’t, our product’s growth will inevitably stall at …Read More

Meeting Agenda Ideas That Work

Meeting Agenda Ideas That Work

It’s midway through the week, you finally find yourself experiencing flow and you are convinced you might actually finish that project that you’ve been working on for weeks when the dreaded message pops up across your screen. “Meeting in 10 minutes in the boardroom” You look closer at the meeting reminder and start to feel …Read More

3 Reasons Why Nobody Is Reading Your Content

3 Reasons Why Nobody Is Reading Your Content

Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some …Read More

4 Lead Generation Ideas To Rethink Your Strategy

4 Lead Generation Ideas To Rethink Your Strategy

Coming up with lead generations ideas and a subsequent strategy is not for the faint of heart. But, if you’re not consistently generating leads for your business, sooner or later you are going to regret it. Generating qualified, targeted leads is essential to the wellbeing of every business, but what are lead generation idea all …Read More

5 Most Common Growth Marketing Challenges and How to Solve Them

5 Most Common Growth Marketing Challenges and How to Solve Them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

5 Elements of a Successful Brand Messaging Strategy

5 Elements of a Successful Brand Messaging Strategy

Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that appears on your website and in other materials you use to promote yourself, from product messaging to marketing messaging – and everything in between. It’s much more than a slogan or tagline (though they do form …Read More

How Popups are Changing the Growth Game

How Popups are Changing the Growth Game

  Everybody hates popups. Unfortunately, that stigma may be hurting your website’s conversion rates. I’ve written pro-popup posts before, and every time the comment section explodes with vitriolic anti-popup hate. This article will seek to address the reasons behind that hate, discern their legitimacy, take a look at examples from businesses who are still using …Read More

6 Steps to a Successful Product Launch

6 Steps to a Successful Product Launch

They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your significant other’s parents, political campaigning, or introducing yourself to new people in general, you want to come across as personable, likeable, and polished. The same is true for a new product. Yes, …Read More

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