Online advertising is one of the easiest ways to grow your business. The right ad campaign can increase brand awareness and capture the attention of your target audience, resulting in more conversions and sales.
While there are many different advertising platforms to choose from, Google ads is the most effective, with more than 80% of businesses using the platform.
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How can google ads help you advance your business goals?
Whether you are trying to build brand awareness or drive sales, a Google ads campaign can help you reach your business goals. After all, it can:
1. Increase Visibility
Google ads reach 90% of internet users worldwide. As a result, a successful Google ads campaign can increase your brand visibility quite considerably, ensuring your advertising efforts. You can increase your ad visibility even further by including relevant keywords in your content.
2. Drive targeted traffic.
When you create campaigns on Google ads, you can choose to target a specific demographic or target audience. This way, your products or ads appear on the screens of potential customers actively searching for similar products. This can help to drive traffic towards your business website or sales pages, which in turn, can drive sales.
3. Boost brand awareness.
When it comes to increasing brand awareness, exposure is everything. Studies have found that buyers need to see a brand’s logo between 5-7 times before they recognize it. As Google ads can help with driving targeted traffic toward your business website or landing pages, they can also help ensure your brand is getting the exposure it deserves. Though they may not interact with your ad right away, your target audience will begin to recognize your brand, or brand messaging. In short, it’s an easy way to increase brand awareness.
4. Generate Leads.
Google ads is an excellent platform for lead generation, as in addition to appearing on the Google display network, you can also have your ads placed on other search engines too. This allows you to tap into a wider market, ensuring that your shopping ads gain as much traction as possible among your targeted audience.
5. Improve Conversion Rates.
All digital advertising campaigns are designed to improve your conversion rates. However, targeting users or using targeted keywords as part of your search engine optimization strategy, ensures that your ad ranks highly on the search engine results pages. This heightened invisibility will improve conversions, as it means you can target users actively searching for similar products or services, instead of sending ads out to those who are uninterested.
6. Enhance Customer Engagement.
When you create ads for Google ads, you can experiment with a wide range of ad formats. This will help to enhance customer engagement, as you can quickly determine which ad formats are favored by your target audience, and which do not perform well, whether they be video ads or infographics.
7. Maximize ROI.
Regardless of your total ad spend, you can use the Google ads platform to maximize your ROI on your digital marketing campaigns. This can be achieved through targeted advertising, the use of Google Adwords, or experimenting with different ad formats. By continuously reviewing how your Google ads are performing, and making necessary changes you can ensure that every dollar of your advertising budget is well-spent.
8. Track and Analyse Performance.
When you access your Google ads account, you can access Google Analytics and other performance-related data. This way, you can track your performance and ensure that your ad campaigns are working in the way you intended. For example, you can determine which of your targeted ads are ranking highly in google search results or on other websites, and make changes to your ad copy or content accordingly.
Help With Google Ads
Need help with your Google Ads Strategy? Contact us to discuss how we can help you.