Marketing Tips That You Should Know From 9 Growth Hacking Experts
Have you heard about Growth Hacking Secrets for 2017 yet? If you haven’t, you should probably listen up. What is Growth Hacking Secrets for 2017? Growth Hacking Secrets for 2017 is the virtual brainchild of growth guru Neil Patel and has a pretty sweet line-up of big name marketers whose core competencies span […]
Growth Hacking Secrets for 2017 is the virtual brainchild of growth guru Neil Patel and has a pretty sweet line-up of big name marketers whose core competencies span from the very beginnings of user acquisition, all the way down to the very depths of customer retention. If growth is your thing, you won’t want to miss any of these action-packed presentations.
And the best part? It’s free to register so long as you share the awesomeness with your network.
Neil is basically promising that you will walk away from this virtual summit with a brand new bag of tricks that you’ve never even thought of before. These are actual marketing secrets that haven’t had time to circulate and be beaten death (much like everything else out there at this point), and this is your opportunity to hear them all first and start using them before they infiltrate into the system and become the norm.
Now that you’re getting excited… (as well you should be), I’m going to kick it up a notch!
Each of these presenters has had the chance to drop some serious knowledge bombs on the marketing world, thus shifting and changing the way that we all approach growth as business owners and marketers. Even though I don’t know what secrets they’re going to spill, I have had the opportunity to learn a lot from each and every marketer speaking at this event.
And while secrets are great – especially when you’re in on them – the tried and true tactics and innovations are what have made these individuals into the powerhouse industry leaders that they are today.
Here is a collection of some of the greatest tips and tricks from a couple of the Growth Hacking Secrets for 2017 Virtual Summit speakers… in case you needed any more convincing for why you should mark your calendar, clear your schedule and save your spot at the biggest virtual growth event that has ever taken place…
Let’s dive in.
Marketing Tips from 9 of the “Growth Hacking Secrets” Speakers
Speaking about “Top 5 Growth Tactics for Content Marketing in 2017”
“Content is the now the foundation of almost everything we do from lead gen to sales to customer marketing.”
Like for many companies, content has become a staple of Uberflip’s business success. It is built into the very threads that make up how the company interacts with their customers.
Understanding exactly who you are talking to and having a framework in place to track and measure the success of your content is extremely important for cracking the content marketing code.
Hana’s experience with empowering a team to focus on the customer’s experience from a content standpoint gives her an unmatched industry edge.
There’s definitely still a lot to learn, and she’s the best to teach it.
Speaking on “How to Triple Your Conversion Rates With A/B Testing in 180 Days”
If you’ve ever google searched anything having to do with conversion rate optimization, it’s likely that you’ve come across Peep Laja’s advanced optimization website and blog ConversionXL.
Can I just tell you that ConversionXL Live had some of the best copy for a conference…not even just for a conference…
The best copy for anything that I’ve ever read. Seriously!
I was eating it up like a hungry black mamba eats an unlucky Pokemon Go obsessed 5th grader attempting to catch ’em all…
Gotta catch ’em all?
Anyway, Peep’s ingenuity in understanding the user’s journey has given him the ability to spot leaks in a funnel from a mile away. He is a brute force when it comes to CRO and has given me many insights into understanding the basics of on-site website optimization and when, where, and how to begin A/B testing.
“Every ‘mistake’ a user makes is not because they’re stupid, but because your website sucks.”
A wake-up call to all businesses, whether startup or enterprise: it’s not them, it’s you. Taking the time to really experience your website or landing page from the perspective of the end user is a tried and true tactic for understanding where optimizations can occur. Knowing how to plug the holes in your funnel through identification and testing is paramount to accelerating growth.
That’s why you won’t want to miss Peep Laja share his secrets for how to 3x conversions in half a year or less.
Speaking on “Growth Hacks For Getting Viewers Hooked: How to Build Habit-Forming Products”
Nir Eyal’s Hooked was probably the most influential book that I’ve had the pleasure of reading recently. I find myself referring to it over… and over… and over again.
One of the biggest problems that I run into with startup founders and business owners is that they haven’t even considered how they are going to “hook” their users.
You can come up with a fancy platform and do all of the market research, but if your product doesn’t compel people to use it, why would they?
Why should they?
“Companies who form strong user habits enjoy several benefits to their bottom line.”
It’s the process of developing products that people love to use. Who wouldn’t want to understand the mysteries behind highly addictive products? If you are developing a product, you NEED to hear Nir speak.
Speaking on “How to Create Content that is Virtually Guaranteed to Drive Huge Traffic to Your Site”
Aaron Agius is the quintessential entrepreneur who made his dream a reality. After quitting his day job and jumping head first into digital marketing, he’s now worked with some the world’s largest and most recognized brands.
One of the first things I remember reading from Aaron was an outstanding article about how to measure your Content Marketing ROI.
Like any smart marketer, Aaron stresses the importance of knowing your numbers, specifically when it comes to content. And, he’s a master at teaching others how to come up with great content ideas.
“Create content that answers questions and solves problems”
That’s the best content marketing advice out there today.
I’ve heard a number of great marketers share this tip and that’s because it’s true. Getting started with a content strategy can be a daunting task, but if you listen to Aaron and start by answering questions and solving problems, you’re golden.
What is your customer’s “bleeding from the neck” problem? What are their burning questions? Start with a strategy that addresses these issues and you’re on the right track.
But that’s not all Aaron has up his sleeve, you gotta stick around for the summit to hear it first-hand.
Speaking on “How to Achieve 10x Growth By Acquiring Smaller Companies”
As a co-author of the startup bible “Traction,” Justin Mares has made a huge name for himself.
His concept of testing multiple traction channels and doubling down on what works while eliminating what doesn’t has had an enormous impact on the startup and growth world:
“Get one channel working that your competitors dismiss, and you can grow rapidly while they languish.”
While he may have already gone into detail in his book about the key components for getting traction, at Growth Hacking Secrets for 2017, he will uncover the 1 secret channel that he didn’t discuss in the book…
“Start Making Unforgettable Content Now: How Naming the Unnamed Makes Your Content Unforgettable”
Patrick Vlaskovits is a best-selling author and entrepreneur who truly understands the process and value of creating great content.
“How your customers learn about your product is part of your product. The medium is the message.”
If that doesn’t get you thinking about your offering in a whole new way, you’ve got a problem. This remarkable statement takes something almost imperceptible and ephemeral and brings an entirely new perspective to the feelings and emotions that a customer may experience the first time they ever come in contact with the idea of your brand, product or service.
Patrick has a way with words. There’s no doubt about that.
And he’s going to show you how to use them.
Speaking on “Next Level Email Marketing: Create 7-Figure Monthly Revenue from Drip Campaigns”
“1. ABC – always be collecting. 2. Subject lines matter. 3. Target and Segment. 4. Measure what matters.”
These simple yet effective tips alone are enough to change the process of any startup or company that hasn’t invested a lot of time into an email marketing strategy. When it comes to email, Susan knows her stuff. If your email game is weak, listen to Susan. She’ll blow your mind.
Speaking on “How to Raise 100k+ in Crowdfunding Without PR”
If you haven’t heard the name Vincent Dignan and you call yourself a growth marketer, you’ve been living under a rock for the last year. Vincent has become a household name for many since his ground-breaking presentation at SXSW earlier this year.
The first time I ever encountered him on the internet, I was seriously struck with awe.
To me, witnessing his use of Queue as a viral growth and gamification platform to promote his IndieGoGo campaign for “The Secret Sauce” was one of the hands-down coolest marketing campaigns I’d ever experienced first-hand.
The marketing nerd inside of me was exploding with glee when I saw how amazing the campaign was progressing. (And if you didn’t have the chance to see how Queue works, I’ve got good news for you, but I’ll get to that in just a second…) When I became a part of his Facebook community Traffic and Copy, I realized that Vincent was single-handedly changing my idea of what it means to truly provide value to an audience.
“Always give away more than you’re comfortable with.”
That group is filled to the brim with value, and the most awesome part was that I didn’t even have to go out of my way to find it.
He personally added me to the group, even though we’ve never had a real conversation other than social media pleasantries, which leads me to believe he knows who his passionate fans are and is excited to share his growth hacking secrets with them.
The man really knows how to connect, communicate and win people over, which are great qualities of any stellar marketer.
Pretty much everything he says about content marketing, growth hacking and copy is gold, so make sure you get a chance to watch him live at Growth Hacking Secrets.
Speaking on “7 NEW Growth Hacks to Skyrocket Your Business in 2017”
Ah, the man, the plan, the guy who does it all. If you haven’t heard Neil Patel speak, you’re missing out.
There are so many tips, tricks, hacks, and tactics that I can credit directly back to Neil…
From a growth marketing standpoint, Neil Patel has made his presence known. He wrote the definitive guide to growth hacking, after all…
He understands the ins and outs of growth from his experience with several companies and has had no qualms about sharing those experiences for others to learn from.
And since the concept of being completely “growth-focused” is still a relatively new idea, he has been on the forefront of the industry, making the small ripples that have turned into the monster waves we see flooding the space today.
“The power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything, they can achieve the one task that matters most early on.”
And like many entrepreneurs, he’s had his ups:
“I started out in business to make money and I have. But I found that money doesn’t bring you happiness, doing something worthwhile for others is much more rewarding.”
“I lost over a million dollars into a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rockstars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.”
But in the end, he’s done a lot of amazing things for the marketing industry and I for one am really excited to be the first to hear what sort of new, uncharted, virgin hacks he has to share at Growth Hacking Secrets for 2017.
But Wait! There’s More…
There’s always more…
I know I’ve just given you a bunch of stellar reasons to check out the event, but there’s one more thing I want to tell you about…
I know I alluded to the fact that I would give you some good news if you haven’t had the chance to check out Queue.
Fortunately, Neil has decided to give away some exclusive rewards for the people who register for Growth Hacking Secrets using the awesome Queue platform! Now you can see exactly what I’m talking about.
When you join Neil’s Insider Club contest, you can get points each time you share and invite friends to Neil’s Inner Circle. The more points you earn, the more likely you are to win prizes such as a 1 ON 1 with Neil or VIP Passes to the Growth Marketing Conference!
Every 100 points you earn gets you one entry (i.e. 500 pts = 5 entries) for the chance to win a special Mastermind session with Neil Patel, among other prizes, which is pretty cool!
Final Thoughts and Predictions
I’ve been thinking for a while now that the state of marketing, especially content, is going to shift harder towards using viral growth hacks like Queue, and my prediction for 2017 is that more brands will be focused on finding and developing strategies around the concept of virality in order to have a greater chance of winning the extended reach that accompanies viral content.
That’s why being the first to hear about these upcoming, untouched growth hacking strategies is super exciting!
Do you have any predictions for the biggest growth hacking trends for 2017? What secrets do you think the speakers are going to spill? I’d love to hear all about it on Twitter.
Co-Founder & Creative Director
Shana Haynie is the Co-Founder and Creative Director of a social media and content-focused digital agency called SplashOPM. With a background in fine art, graphic design, and writing, she has dedicated herself to becoming a master of content creation and strategy.