June 27, 2018

3 Reasons Why Nobody Is Reading Your Content

Hiring a Growth Team

Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some …Read More

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March 14, 2018

Why Content Marketing Really Matters and How to Prove It

Content Marketing Matters | Growth Marketing Conference

Call it content marketing, inbound marketing, or just call it the company blog. Whatever the name you give to the act of churning out regular, high quality, SEO-optimized writing, the benefits are manifold. But how do you prove that your content marketing efforts are paying off? You need to show results to your bosses or, …Read More

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January 10, 2018

How HubSpot Ranked a Competitive Product Page in 3 Months (for a Product That Didn’t Exist Yet)

SEO is hard. SEO for product pages is even harder. SEO for product pages for products that don’t exist? Seemingly impossible. However, with the right approach, it’s really not much harder than ranking top-of-the-funnel blog content. In fact, the process can be scalable across multiple product pages and you can leverage quality content creation to …Read More

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December 13, 2017

Blogger Outreach: How to Integrate Influencers Into Your Content Marketing Strategy

Influencer Marketing

You’ve slaved away for days on a stellar piece of content for your business’ website. You’ve made sure that it’s optimized just the way that the experts advised. You uploaded it to your site and distributed it to your different social media channels and you gave yourself a well-deserved pat on the back… Then, the …Read More

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December 6, 2017

10 Ways Successful Growth Marketers Think Differently

Sujan Patel Growth Marketer

To some, marketing and growth marketing are interchangeable. After all, the end goal of all marketing is growth, so surely growth marketing is just “marketing”… right? This isn’t entirely illogical, but it is wrong. Marketing is a broad term that comprises all channels and techniques used to help a business grow – from SEO and …Read More

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November 29, 2017

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

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October 4, 2017

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

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September 6, 2017

4 Lessons on Marketing to Small Businesses From Ryan Farley of Lawnstarter

4 Lessons on Marketing to Small Businesses | Growth Marketing Conference

Scaling a company that offers technology to small businesses is tough. As Peter Thiel so eloquently puts it in Zero to One: The product needs a personal sales effort, but at that price point, you simply don’t have the resources to send an actual person to talk to every prospective customer. This is why so …Read More

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August 23, 2017

How Stencil Recruited and Nurtured over 1400 Affiliates for Their SaaS Business

Building an affiliate network can seem a bit daunting at first, but once things start rolling, you’ll see it’s actually not that hard. Nurturing the affiliates and helping them succeed is another story, but we’ll get to that later… There’s no shortage of people out there looking to make a little side income, but the …Read More

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August 9, 2017

25 B2B Marketing Strategies You Probably Haven’t Tried

There are plenty of articles touting the importance of lead generation and building up your pipeline for your B2B marketing. It’s easy to get in a rut in your business and assume every strategy has already been done. But there are still lots of B2B marketing strategies out there that you probably haven’t heard of. …Read More

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August 2, 2017

SEO Hypergrowth: How to 8x Your Organic Traffic with These 3 Power Hacks

SEO | Growth Marketing Conf

  SEO can be painful… Very painful. In 2013, I started executing SEO for a website called LifeCoachSpotter.com. The goal? To generate leads for life coaches who want more paying clients. Just publish a ton of blog posts and we’re all set, right? “Build it and they will come.” Well, nothing could be further from …Read More

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August 24, 2016

The Ultimate Content Marketing Cheat Sheet for Startups

Content Marketing Cheat Sheet | Growth Marketing Conf

  26 things to consider before developing your content marketing strategy. There is a painful amount of terrible advice in the brave new world of content marketing (much of which has been mocked in Dan Lyon’s excellent book detailing the bizarre, christ-like reverence content marketing giants like Hubspot give the topic). It annoys me to see …Read More

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August 10, 2016

Why Your Content Marketing Sucks and How to Fix it

Most of Your Content Will Fail

  Most content will never be successful. Here’s how to change that. Most of your content marketing efforts will fail. You will invest with the best of intentions into your content creation, you will launch with excitement… and it will fail. You will see a spike of hope ending in a flat line of nope. …Read More

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June 15, 2016

Content Analytics: The Formula for Creating a Successful Blog

Blog Analytics

3 Case Studies on How to Diagnose the Health of Your Blog Note: This post was co-written by Boris Vassilev, data scientist at Scripted, and Ryan Buckley, cofounder and head of partnerships at Scripted.  The most common questions we’re asked at Scripted.com are, “What’s the ROI on a blog post?” or “How do I know if …Read More

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May 11, 2016

5 Powerful Ways To Growth Hack Your Content Marketing

Cooking Your Content Marketing Mix

  Creating a successful content strategy and marketing plan is a lot like a cooking a 4-star meal… There’s a host of complex ingredients that go into it, all at different stages, allowing the unique flavors to express themselves at just the right time. You need to combine the right mix of ingredients to maximize …Read More

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April 27, 2016

Content Marketing for Early Stage Startups

Content Is King But Distribution is Queen and She wears the pants. Jonathan Perelman, Buzzfeed

Creating, Distributing, and Measuring Your Content Marketing Strategy Most early stage startups want content marketing to be a part of their growth marketing playbook… Content can bring in new customers and engage existing ones. As we have seen from companies like Hubspot and Moz, a well-executed blog can own valuable real estate on the first page …Read More

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