October 31, 2018

How to Find Product Market Fit with Mayur Gupta of Spotify

How to Perform a Growth Marketing Audit

Using Behavioral Science to Acquire, Retain, and Get More Value Out of Your Customers Please feel free to watch the above video and follow along with the story below. Finding Product-Market Fit is no joke… Most founders believe that they’ve reached product-market fit (PMF) when they actually haven’t. They typically aren’t even close. This is …Read More

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January 25, 2017

Net Promoter Score: The Growth Marketer’s Secret Weapon

Net Promoter Score

  Growth marketers today have unprecedented access to customer insights, and we are awash in metrics and data. We have become more analytic than ever in our quest to understand the efficacy of marketing programs. Data can yield understanding of buyer behavior and sales funnels, but rarely can data actively help you woo and retain …Read More

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