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What is Link Retargeting and Why You Need To Start Using it Today

Link retargeting is a potent tactic that can assist in expanding and scaling your company’s success. By leveraging the power of retargeted links, you can capture potential customers’ attention early in the sales funnel and increase returning visitors to your website. This blog post will explain how a retargeted link differs from traditional ad retargeting, the benefits of setting up a successful campaign through integration and customization, as well as segmentation to identify ideal platforms for ad placement.

We will discuss setting up a successful link-retargeted campaign by integrating pixels with third-party platforms and customizing default retargeted links for better results. Additionally, we’ll delve into segmenting audiences based on behavior patterns observed during prior interactions to identify appropriate platforms for ad placement.

Finally, real-life success stories in link retargeting will be shared to highlight key factors contributing to these campaigns’ effectiveness while addressing challenges and ethical considerations related to this digital marketing technique. Stay tuned as we also examine the benefits of using Google Tag Manager for pixel management and staying ahead with evolving technologies in this field.

Table of Contents:

The Power of Link Retargeting

Discover how this technology, a marketing strategy that displays personalized ads to users who click on custom short links, can help businesses build their retargeting audience faster and more efficiently. This innovative technique ultimately leads to higher conversion rates and better return on investment.

How Link Retargeting Differs from Traditional Ad Retargeting

In contrast with traditional ad retargeting, which requires sending customers to your site before displaying targeted ads, link retargeting allows you to show these ads as soon as they click on your custom short links. By incorporating the retargeting pixel or retargeting code into your shortened URLs, you can create a powerful tool for capturing potential customers’ attention early in the sales funnel.

Capturing Potential Customers’ Attention Early in the Sales Funnel

  • Create a short link: Generate a unique URL out of any content, including third-party content, using tools like Bitly.
  • Distribute across channels: Share this short link through various media platforms such as social media posts and email campaigns.
  • Add returning visitors: Anyone who clicks on this customized URL will automatically be added to your designated audience list for future targeting purposes.

This approach enables marketers not only to reach those already interested in their products or services but also discover new prospects who may have otherwise been overlooked. By harnessing the power of this technology, businesses can significantly increase their chances of converting these returning visitors into loyal customers.

Link retargeting is an influential tactic which permits companies to seize prospective buyers’ interest at the start of the sales cycle. By setting up your  campaign, you can take advantage of integrated pixels and customized links while managing complex UTM conventions for maximum efficiency.

Setting Up Your Link Retargeting Campaign


Implementing an effective link retargeting campaign involves several crucial steps, including integrating retargeting pixels and utilizing specialized software for customizing short links. By following these guidelines, you can set up a successful campaign that captures your audience’s attention and boosts conversion rates.

Integrating Your Chosen Pixels with Third-Party Platforms

To begin setting up your campaign, you’ll need to integrate either Facebook’s custom audience pixel or Google’s remarketing pixel, depending on the platform where you plan to display ads. These pixels enable tracking of users who click on your customized short links so they can be added to a retargeting audience. It is also possible to use both platforms simultaneously for broader reach.

Customizing Default Links While Managing Complex UTM Conventions

The next step in creating a successful link retargeting campaign is using specialized software like RetargetLinks or TerminusApp. These tools allow customization of shortened links while managing complex UTM conventions seamlessly. Customized short links make it easier for potential customers to remember and share them across various channels such as social media posts and emails.

  • Create unique URLs: Generate distinct URLs based on different marketing campaigns or channels (e.g., email vs. social media).
  • Customize link appearance: Personalize your short links with branded domain names and relevant keywords to improve brand recognition.
  • Analyze campaign performance: Monitor the effectiveness of your retargeting efforts by tracking clicks, conversions, and other key metrics through these software platforms.

In summary, setting up a successful campaign involves integrating retargeting pixels from Facebook or Google (or both), using specialized software for customizing short links, and monitoring campaign performance. By utilizing these techniques, you can construct a fruitful advertising plan that heightens transformation rates and amplifies return on venture.

Once you have successfully integrated your chosen pixels with third-party platforms and customized the default retargetlinks dashboard links, you are now ready to segment audiences for better results. Utilizing behavior patterns observed during prior interactions will help identify appropriate platforms for ad placement.

Key Takeaway: 

To set up a successful link retargeting campaign, integrate Facebook’s custom audience pixel or Google’s remarketing pixel, use specialized software for customizing short links and monitor the effectiveness of your retargeting efforts. Customized short links with branded domain names and relevant keywords make it easier to remember and share across various channels such as social media posts and emails.

Segmenting Audiences for Better Results

In the world of link retargeting, it’s crucial to segment your audiences effectively in order to achieve optimal results. By categorizing users based on their interactions with your short links and other factors, you can create highly targeted ads that resonate better with each group.

Utilizing Behavior Patterns Observed During Prior Interactions

Analyze user behavior from previous interactions to determine which segments are most likely to engage with specific content or offers. For example, if a particular group clicked on a short link related to product A but not product B, consider targeting them with ads featuring product A instead of displaying generic promotions.

Identifying Appropriate Platforms for Ad Placement

Different platforms attract different types of users; therefore, it’s essential to identify where your segmented audience spends most of their time online. This will help you place retargeted ads strategically across various channels such as Facebook Custom Audiences, Google Display Network (GDN), and more.

Create Lookalike Audiences for Finding Similar Prospects

  • Facebook: Use Facebook’s powerful Lookalike Audience feature by uploading an existing custom audience list based on those who have clicked on your short links. The platform will then find new prospects similar in demographics and interests.
  • Google Ads: Leverage Google Ads’ Similar Audience tool by creating remarketing lists using data collected through retargeting pixels. This will help you find new users who share characteristics with your existing audience.

Exclude Existing Customers from Being Retargeted Unnecessarily

To avoid ad fatigue and wasting resources, it’s essential to exclude current customers or those who have already converted from being retargeted again. Both Facebook Custom Audiences and Google Ads offer exclusion options that allow you to remove specific user segments from your retargeting campaigns.

Segmenting audiences for better results is a powerful tool that can help businesses maximize their return on investment when it comes to marketing campaigns. By understanding the key factors contributing to successful link retargeting campaigns, business founders will be able to replicate these successes and further grow their businesses.

Key Takeaway: 

To achieve optimal results in link retargeting, it’s crucial to segment audiences effectively based on their interactions with short links. Analyzing user behavior from previous interactions and identifying appropriate platforms for ad placement can help create highly targeted ads that resonate better with each group. Additionally, creating lookalike audiences and excluding existing customers from being retargeted unnecessarily are essential strategies to avoid ad fatigue and wasting resources.

Real-Life Success Stories

Link retargeting

Gleaning insights from genuine examples that exhibit the power of progressive tactics is a great way to expand one’s knowledge in digital marketing. One such success story is Traction Conference, which achieved a remarkable 20% conversion rate by displaying 161,340 retargeted ads to most of the 58,138 people who clicked on their custom links.

Key Factors Contributing to Successful Campaigns

  • Relevant content: Sharing engaging and valuable content through your custom short links increases the likelihood that users will click on them. By targeting users based on their behavior and interests, you can create more tailored messaging which will result in higher engagement rates and improved conversions.
  • Tailored messaging: Personalizing your retargeting ads based on user behavior and interests can lead to higher engagement rates and ultimately better conversions. For example, if someone clicks on a link about email marketing tips, it would make sense for your follow-up ad campaign to focus specifically on email marketing services or tools.
  • Frequent testing & optimization: Continuously monitoring your link retargeting campaigns allows you to identify areas for improvement and make necessary adjustments. A/B testing different ad creatives or targeting options can help maximize results over time.

Lessons Learned from These Case Studies

The Traction Conference case study highlights several important takeaways when implementing link-retargeted campaigns:

  1. Create compelling content that attracts potential customers’ attention early in their buyer journey;
  2. Leverage powerful platforms like Facebook Ads Manager and Google Ads to segment and target your retargeting audience effectively;
  3. Monitor campaign performance closely, making data-driven decisions to optimize results.

In addition to the Traction Conference example, other businesses have also seen success with this strategy. For instance, Shopify’s blog post on this topic shares how their merchants have utilized this for better customer acquisition and retention. These real-life examples demonstrate that when executed correctly, link retargeting can be a powerful tool in any marketer’s arsenal.

Link retargeting can be an effective tool to grow your business, as evidenced by the success stories discussed in this section. Nevertheless, utilizing this as a strategy for business growth involves various difficulties and moral implications that must be thoughtfully considered.

Key Takeaway: 

Link retargeting can be a powerful tool in digital marketing, as demonstrated by Traction Conference’s 20% conversion rate achieved through displaying tailored messaging to users based on their behavior and interests. Key factors contributing to successful campaigns include relevant content, personalized messaging, and frequent testing and optimization. Other businesses have also seen success with this, highlighting the importance of creating compelling content early in the buyer journey and utilizing effective targeting platforms like Facebook Ads Manager and Google Ads while monitoring campaign performance closely.

Challenges & Ethical Considerations

In this section, we will delve into the potential challenges and ethical considerations that arise when implementing link retargeting campaigns. As with any marketing strategy, it is essential to be aware of these issues and navigate them effectively to ensure success.

One significant challenge faced by marketers using link retargeting is the deprecation of third-party cookies. Major browsers like Google Chrome are phasing out support for these cookies due to privacy concerns. This change impacts data collection processes and may require marketers to adapt their strategies accordingly. To overcome this obstacle, consider utilizing first-party data or exploring alternative tracking methods such as device fingerprinting.

Ethical Guidelines for Campaigns

When implementing a link retargeting campaign, it’s crucial to adhere closely to established ethical guidelines within online advertising sectors today. These guidelines include respecting user privacy rights and being transparent about your data collection practices.

  • User Privacy: Ensure you have proper consent from users before collecting their information through pixels or other tracking methods. Comply with regulations like the General Data Protection Regulation (GDPR), which requires businesses operating within Europe or targeting European customers to obtain explicit consent from users before collecting personal data.
  • Data Transparency: Be open about how you collect, store, and use customer information gathered during your link retargeting campaign. This transparency can be achieved by providing a clear and accessible privacy policy on your website, detailing the types of data collected and how it is used.

By addressing these challenges and adhering to ethical guidelines, you can create an effective link retargeting strategy that drives growth while maintaining user trust in your brand.

It is critical for businesses to be aware of the most current techniques in order to make their link retargeting campaigns successful, taking into account potential difficulties and moral questions. Leveraging technology can help marketers streamline their efforts while staying ahead of emerging trends in digital marketing.

Leveraging Technology in Link Retargeting

By embracing the latest advancements in technology, businesses can optimize their link retargeting campaigns with Google Tag Manager for improved pixel management. One such advancement is Google Tag Manager, a powerful tool that simplifies tag and pixel management, making it easier than ever before to optimize your campaign’s efficiency.

Benefits of Using Google Tag Manager for Pixel Management

  • Ease of use: Google Tag Manager provides a user-friendly interface that allows marketers to easily add, edit, or remove tags without needing extensive coding knowledge.
  • Faster website performance: By consolidating all your tags into one centralized platform, you can significantly reduce page load times and improve overall site performance.
  • Better data accuracy: With built-in error checking and version control features, you can ensure consistent tracking across all pages on your website.
  • Cross-platform compatibility: This versatile tool supports both Facebook’s custom audience pixel and Google’s remarketing pixel (as well as other third-party pixels), allowing seamless integration with various advertising platforms.

Staying Ahead with Evolving Digital Marketing Technologies

In addition to utilizing tools like Google Tag Manager, it’s crucial for business founders looking to grow and scale their operations through link retargeting strategies to keep an eye on emerging trends within the industry. Some key areas worth monitoring include:

  1. The impact of ad-blockers on retargeted ads: As more users adopt ad-blocking software, marketers need innovative solutions like creating non-intrusive, personalized ads that provide genuine value to users.
  2. Privacy regulations and third-party cookie deprecation: Stay informed about changes in data collection practices due to privacy laws like GDPR and the phasing out of third-party cookies. Adapt your strategies accordingly by exploring alternative tracking methods such as first-party cookies or fingerprinting techniques.
  3. New advertising platforms: As new social media channels emerge, it’s essential to identify which ones are most relevant for your target audience and incorporate them into your retargeting campaigns.

By staying ahead of technological advancements and industry trends, you can ensure that your link retargeting efforts remain effective, driving higher conversion rates and better return on investment for your business.

Key Takeaway: 

To stay ahead in the digital marketing landscape, businesses must leverage cutting-edge technology like Google Tag Manager for their link retargeting campaigns. By consolidating all tags into one platform, marketers can improve website performance and ensure consistent tracking across pages while keeping an eye on emerging trends such as ad-blockers and privacy regulations to adapt strategies accordingly.

FAQs in Relation to Link Retargeting

What is Link Retargeting?

This is a digital marketing strategy that enables businesses to display targeted ads to users who have clicked on specific shortened URLs. This technique helps expand the reach of your campaigns and turn casual browsers into loyal subscribers or paying customers.

Can You Retarget Link Clicks on Facebook Ads?

Yes, you can retarget link clicks on Facebook ads by using the Facebook Custom Audience Pixel. By integrating this pixel with your shortened URLs, you can create custom audiences based on user interactions and serve them relevant advertisements across Facebook’s advertising network.

What are Examples of Site Retargeting?

Site retargeting involves showing personalized ads to users who have previously visited your website. Examples include:

  • Email remarketing: Target visitors who abandoned their shopping carts with email reminders.
  • Banner ad remarketing: Display banner ads for products viewed by potential customers while they browse other websites.
  • Social media remarketing: Show tailored content or promotions to past visitors when they use social platforms like Facebook or Instagram.

Does Retargeting Really Help Convert Leads into Sales?

Absolutely. Retargeting has proven effective in converting leads into sales because it keeps your brand top-of-mind for potential customers. By serving personalized advertisements based on previous interactions, you increase the likelihood of re-engaging these prospects and driving them towards conversion. According to a study by Criteo, website visitors who are retargeted with display ads are 70% more likely to convert.


In conclusion, link retargeting is a powerful tool for business owners looking to expand their reach and convert more leads into customers. By setting up retargeting pixels, leveraging specialized software, and segmenting your audience effectively, you can create successful campaigns that drive conversions.

It’s essential to be conscious of the potential issues and ethical matters involved with link retargeting. With third-party cookie deprecation concerns on the horizon and ethical guidelines to follow in digital marketing, it’s crucial to stay informed and compliant.

If you’re ready to take your business growth strategy to the next level contact us to discuss how we can help you take your business to the next level!

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John Hill has many years experience growing and scaling businesses. As well as a growth marketer he is an active investor a number of businesses. John has written extensively on about growing and scaling businesses. John is Chief Growth Officer at Growth Marketing Conference.