Our Customer Value Journey AI Chatbot is inspired by the Customer Value Journey (CVJ) developed by DigitalMarketer.
It is a powerful tool that can transform the way you understand and communicate with your customers.
Enter into the Customer Value Journey AI Chatbot as many details as you can about your ideal customer or customer avatar. If you do not already have a customer avatar use our Customer Avatar AI Chatbot to build one. Also include details about your different products or services.
The Different Stages of The Customer Value Journey
Stage 1: Awareness
In this starting phase, the question is – how do potential customers discover your brand? This could be through a variety of channels such as ads on social media platforms, search engine results, or even word-of-mouth referrals. The key is to identify where your prospects are and get in front of them.
Stage 2: Engage
Once you’ve grabbed their attention, the next step is to engage them. What content can you leverage to turn a fleeting glance into a lasting interest? This could be blogs, videos, or entertaining yet informative content that aligns with their interests and needs. Remember, your content should be about the customer, not just your product.
Stage 3: Subscribe
At this stage, your goal is to get your potential customers to subscribe or opt-in for more valuable content. This could be in exchange for a downloadable report, gated video series, webinar registration, or even a coupon code. The key is to offer something that’s perceived as high-value to your prospects.
Stage 4: Convert
Now it’s time to convert your prospects into customers by encouraging a micro-commitment. This could be a small purchase or scheduling a demo. The idea is to make them invest a bit of their time or money, establishing a stronger relationship.
Stage 5: Excite
After the conversion, it’s crucial to provide an “Ah-Ha Moment” that makes your product a must-have. This moment should demonstrate the real, tangible value they gain from your product or service.
Stage 6: Ascend
The journey doesn’t end at the first purchase. What’s your core offer, and how can you continue delivering value? Consider stacking different products into a ladder of increasing value to continue ascending the customer up your ladder of offers.
Stage 7: Advocate
Happy customers can be your biggest advocates. Encourage testimonials, case studies, and reviews. You might even consider providing incentives for those who leave positive reviews.
Stage 8: Promoters
The final stage of the CVJ is turning customers into active promoters. This could be through referral programs, affiliate programs, or by creating value-added resellers.
Understanding and effectively utilizing the Customer Value Journey can be a game-changer for your business’s growth.
If you would like help building or implementing your customer value journey then please contact us to discuss this further.
More Marketing AI Chabots
If you found this useful you might be interested in the other Marketing AI Chatbots we have developed: