June 27, 2018

3 Reasons Why Nobody Is Reading Your Content

Hiring a Growth Team

Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your heart and soul into creating a piece of work you’re truly proud of. Nearly all content creators struggle with gaining readership at some …Read More

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June 13, 2018

5 Most Common Growth Marketing Challenges and How to Solve Them

5 most common growth marketing challenges and how to solve them

It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on top of your game, despite the many challenges you face day to day. When it comes to growth marketing, the …Read More

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April 18, 2018

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but …Read More

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March 28, 2018

How to Overcome the 10 Biggest Growth Marketing Challenges

Growth Marketing Challenges

Growth marketers have an unprecedented opportunity to make an impact in today’s thriving startup environment. This sphere isn’t about topping up the funnel. Rather, we’re expected to leverage tech, automation, and robust digital channels to acquire and retain in great measure. You need to be nimble, bold, and willing to put your neck on the …Read More

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March 21, 2018

The Best Growth Hack That Works For Every Company? Experimentation

“We should have a higher overall cancel rate.” – Reed Hastings, Co-Founder & CEO Netflix June 2017. While his company is enjoying unparalleled subscriber success, Netflix CEO Reed Hastings is worried that his widely loved streaming service is having too many hit shows. “It’s a sign we’re not trying enough crazy things. We should take …Read More

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February 21, 2018

Why Growth Marketers Need Qualitative Data, Too

Why Growth Marketers Need Qualitative Data Too

As growth marketers, we love to swim in quantitative data. We tend to be analytical and love to find hard answers to tough problems. But the “softer,” qualitative stuff is important, too. In fact, at certain stages and for certain problems, it can be even more valuable than quantitative data. Qualitative Data: Finding The Why …Read More

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February 7, 2018

How to Hire Your Growth Marketing Team

Hiring a Growth Team

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many …Read More

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December 6, 2017

10 Ways Successful Growth Marketers Think Differently

Sujan Patel Growth Marketer

To some, marketing and growth marketing are interchangeable. After all, the end goal of all marketing is growth, so surely growth marketing is just “marketing”… right? This isn’t entirely illogical, but it is wrong. Marketing is a broad term that comprises all channels and techniques used to help a business grow – from SEO and …Read More

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November 29, 2017

20 Marketing Experts Share The Growth Marketing Trends That Will Dominate 2018

  With 2018 fast approaching, we asked 20 marketing experts for the growth marketing trends, tactics, and strategies they see taking center stage in 2018. We’ve organized their responses into 7 categories: SEO/Content Data and Analytics Paid Acquisition Artificial Intelligence and Machine Learning Video and Live Streaming Other Channels and Strategies General Growth Marketing Check …Read More

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November 8, 2017

The 3 Elements Needed for Effective Growth Marketing

Whether you work in marketing or you’re just on the lookout for creative ways to grow your business, chances are you’ve come across the term “growth hacking.” You might have even tried out a few “hacks” for yourself. Truth is, the term “hack” is misleading. It suggests we’re using programming skills to “hack” the system …Read More

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October 18, 2017

How to Drive Bottom-of-Funnel Results From Your Blog

  Note: This article was written based on content and ideas shared by James Scherer from Wishpond in a webinar hosted on the Growth Marketing Conference webinar series. Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s …Read More

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October 4, 2017

5 Growth Hacks To Double Your Revenue Using Social

Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was effective at increasing brand exposure, 75% said it increased website traffic, and 68% said it helped them develop more loyal fans. …Read More

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September 27, 2017

No More Boring Meetings! 6 Ways to Make Growth Meetings More Effective

Boring Growth Meetings

  It’s midway through the week, you finally find yourself experiencing flow and you are convinced you might actually finish that project that you’ve been working on for weeks when the dreaded message pops up across your screen. “Meeting in 10 minutes in the boardroom” You look closer at the meeting reminder and start to …Read More

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September 20, 2017

The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue with Messaging

Chat platforms have matured over the last half-decade. Long ago, in the days of dial up, we’d sit down to our two-ton desktops to listen to the soothing sound of the AOL sign-on screen. You know the sound. A/S/L?  But chat has come a long way since then. It’s gone from a simple, reactionary customer …Read More

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September 15, 2017

2 Questions Every Marketer Should Know How to Answer

marketing challenge - scale the where

  It’s easier than ever to build products. You can learn to code and do it for free, “currency hack” an inexpensive developer on Upwork.com, or simply drag and drop a full-fledged application with tools like Bubble. Thus, success no longer hinges on venture capitalists, living in The Valley, or having previous experience in tech. …Read More

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September 6, 2017

4 Lessons on Marketing to Small Businesses From Ryan Farley of Lawnstarter

4 Lessons on Marketing to Small Businesses | Growth Marketing Conference

Scaling a company that offers technology to small businesses is tough. As Peter Thiel so eloquently puts it in Zero to One: The product needs a personal sales effort, but at that price point, you simply don’t have the resources to send an actual person to talk to every prospective customer. This is why so …Read More

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