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15 Tips to Increase Your Brand’s Social Media Engagements

A 2018 report published by Hootsuite and We Are Social states that the number of internet users worldwide has passed the 4 billion mark, and roughly 3.2 billion of those are social media users. That means every minute, your brand’s social media content is competing with millions of Facebook posts, hundreds of thousands of tweets, […]

A 2018 report published by Hootsuite and We Are Social states that the number of internet users worldwide has passed the 4 billion mark, and roughly 3.2 billion of those are social media users. That means every minute, your brand’s social media content is competing with millions of Facebook posts, hundreds of thousands of tweets, and tens of thousands of Instagram photos.

With those record-breaking numbers, you might be wondering how you can stand out in all that noise. Luckily, it’s very achievable. Here are 15 tips for strengthening your social media prowess and boosting your brand’s social media engagements:

1. Post Value-rich Content

It should be no surprise that posting more valuable content will result in higher engagement. Yet, most brands’ social media pages are filled with countless posts humblebragging about themselves and their products. But that’s the kind of content that pushes people away.

Instead, your brand’s social media content should be useful and speak to the intended audience’s wants, needs, desires, fears, and pain points. Constantly focusing on your audience resonates, and shows that your brand is about more than profits. Try sharing surprising statistics, thoughtful quotes, or evergreen blog content. Before posting anything, ask yourself: “If I were the reader, how would this help me?”

2. Research and Emulate Popular Content

So many marketers simply guess at what content they think their audience would like – and then they’re surprised when it doesn’t perform well. Rather than playing guessing games, spend a little time researching what kind of content has worked in the past. Try browsing your competitors’ and industry-adjacent peers’ social media profiles to see what kind of content is working for them and driving the greatest engagement.

Tools like Ahrefs and Buzzsumo can also be leveraged to see what kinds of headlines and blog posts perform best when shared via social media. You can find out total engagement, social media channel breakdown, and much more.

3. Use Relevant Hashtags

Hashtags are easy wins for connecting with like-minded people. It’s good practice to piggyback on popular, relevant hashtags in addition to making your own. Opt for hashtags that are on the shorter side with easy-to-spell words or phrases. They should give the intended audience a clear understanding of the topic of conversation, and be memorable as well.

4. Use Giveaways and Contests

It’s no secret that people adore cheap and free stuff. But you’ve got to make your giveaways worthwhile and your contests entertaining and rewarding. Nobody cares about 5% discount codes or free shipping on their next order. They want that 20% discount, free meals, free trips, or exclusive gear. And they also want their rewards now, not next month. Instant-use discount codes and fast and free shipping are win-wins.

Lastly, don’t forget to acknowledge the winner publicly so people see that it isn’t a gimmick. Better yet, have the winner create a post or video that you can share so it has a more authentic touch.

5. Host Q&A or AMA Sessions

Question & Answer (Q&A) or Ask Me Anythings (AMAs) have long been a staple of traditional interviews and sites like Reddit, but they’re rapidly becoming more mainstream across social media. For example, Instagram recently released a new story sticker that allows followers to ask questions within their stories, that many are using in an AMA style. Because these formats have a live or recent quality to them, they’re alluring to audiences of all types. Naturally, the more time people spend interacting with your brand, the more trust and rapport you can build – which inevitably will lead to more attention and sales.

6. Share Influencer Content

Blogger and influencer outreach is all about finding relevant influencers to align with your brand. Start by leveraging marketing tools to find what content in your niche is getting the most engagement, and determine who’s creating it.

Then, get noticed by sharing their content, engaging with it, or directly reaching out with a short pitch or offer. Once you’ve established an influencer is a fit for your brand and goals, then you can simply invite them to share your content.

7. Ask Questions and Utilize CTAs

If you want action, you’ve got to ask for it. It’s truly that easy. A properly-placed call-to-action (CTA) will encourage readers to engage with you further. First, show prospects how you can make their life better or address a pain point. Speak to their emotions, and you can’t go wrong. Then, hit them with a CTA that’s simple, specific, and a gradual next step. Typically, these steps involve moving them from your social media page to interacting with your content or taking them to a landing page on your site.

To build engagement, ask open-ended questions that can’t be answered with a simple yes or no. These questions usually start with “why,” and the best are thought-provoking or slightly controversial to encourage people to share their opinions. Create “fill in the blank” or “caption this photo” prompts to engage your audience on a creative level that makes them feel involved. Futurism, a science and technology news site, famously does this on their popular Instagram stories.

8. Engage With Others

How you interact with your audience is a critical component of how your brand is perceived. A positive perception is typically marked by lots of engagement and a dialogue that’s positive and lighthearted. Thank them, compliment them, or offer assistance in some way.

Naturally, there will be some negative comments and engagement, but the best way to handle that is to pick your battles, keep your responses short and sweet, and point them toward an FAQ resource or bring the negative conversation out of the public eye.

9. Utilize Images, GIFs, and Videos

Adding visual elements to your content is one of the best ways to make your post stand out in social media feeds, partly because people are better at remembering visual content. For example, if you hear a piece of information, three days later you’ll remember 10% of it. But if you add a picture to it, it can boost retention up to 65%.

Visual storytelling is best served by ditching stock visual content and creating your own instead. People gravitate toward original content, and usually perceive stock imagery as spammy and distasteful. Even just snapping your own photos, adding a light filter, and superimposing text over it can create highly-shareable content.

10. Share Surveys and Polls

Posting surveys and polls on Twitter and Facebook is easy, and it’s a great way to stoke engagement and learn meaningful info about your audience. Plus, with enough of a reach, you can generate original content by surveying your audience (and sharing the results later). Instagram even has a sticker layer that allows users or brands to get near-instant feedback from their audience on ideas for new products and features.

11. Post Frequently and at the Right Times

According to a 2018 industry research report from Sprout Social, the best times to post on Facebook are Wednesdays from 12-2 PM and Thursdays from 1-2 PM. Twitter’s sweet spot is Friday from 9-10 AM or between 10 AM and noon most days. To maximize these guidelines, automate your social media posts using a tool like Buffer, or at the very least schedule them out in advance with a tool like CoSchedule.

12. Ask For Feedback

A fast and easy way to get your followers talking is to simply ask their opinions. People have no shortage of opinions, and are usually quick to share their feedback and suggestions when asked. You can also pair this with giveaways to really get people talking. Free shipping, free dessert, or a hefty discount code can go a long way toward getting people to open up.

13. Don’t Discount Live Video

35% of marketers are now using live video to reach their intended audience, partly because they garner more engagement than non-live videos. On Facebook, live videos have an average engagement rate of 4.3%, compared to non-live video content at 2.2%. That’s nearly twice the engagement – and the best part is you don’t have to do any editing or add any graphics; just point and shoot.

14. Partner Up and Cross-promote

One of the quickest ways to generate more engagement and simultaneously reach a wider audience is to cross-promote by partnering up with another brand. Obviously, you’ll want to find someone who isn’t a direct competitor, but is still industry-adjacent enough to have a similar audience. Once you’ve found a partner, you’ve got a few options:

  1. Post content supplied by your new partner
  2. Co-produce a piece of content that you both share
  3. Create a post on behalf of your new partner

Besides partnering with other companies, you can also cross-promote other social media channels. Tweet a picture of your Snapchat page, or remind people on Instagram to check out your Pinterest page.

15. Utilize Paid Promotion

If you want to reach a larger audience and drive more engagement, it doesn’t get much easier or faster than paid promotion. The hard part is finding the perfect combination of ad copy, landing pages, headlines, and offerings. Luckily, the internet is riddled with “how to” guides on successful paid promotion.

While all this social media optimization seems like a lot of work, remember, a whopping 94% of prospects are active on some form of social media, making the juice absolutely worth the squeeze. You can’t afford not to have some form of social media presence – and if you’re going to do it at all, you’ve got to make sure you do it right.

How are you winning the war for attention and engagement on social media? Share your story and tactics in the comments below:

How to Know if Your Growth Strategy Just Isn’t Working

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working? You’re far from alone. According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but […]

So you’ve implemented a growth-oriented marketing strategy aimed at getting your product in front of more of the right people and in turn, boosting sales, but you’re not sure if it’s working?

You’re far from alone.

According to HubSpot’s 2017 State of Inbound report, “69% of executives believe their organization’s marketing strategy is effective, but only 55% of individual contributors in marketing agree.”

Clearly there’s some discrepancy between what different members of an organization believe a successful growth strategy looks like.

Thankfully, by gaining a better understanding of the signs of a failed growth strategy – and why we miss them – we can start to turn things around (and be in a better position to convince the C-suite why these changes need to happen).

While this won’t be an exhaustive list, these are (in my experience) the most common reasons companies miss the signs that their growth strategy isn’t working.

They’re looking at the wrong data or focusing on the wrong metrics

It might sound hard to believe, but I’ve worked with an online retailer who, despite generating hundreds of thousands of dollars in monthly revenue, hadn’t set up e-commerce tracking.

Sure, they knew what they were selling and how much of it, but they weren’t able to link those sales to their marketing efforts, and consequently, they were unable to understand how their marketing strategies and site usage were impacting their bottom line.

This isn’t to imply that increasing traffic to your site and boosting general brand awareness shouldn’t be on the agenda, but in isolation those metrics mean very little. You could see month-over-month organic traffic to your site increase 1000%, but if those visitors aren’t converting, what value are they really offering you?

If the data you’re looking at isn’t telling the full story, you’re unlikely to spot the signs that your growth strategy isn’t working.

Focus on actionable metrics that allow you to make educated decisions in terms of how and where your marketing budget is spent, instead of on vanity metrics that look good on paper but offer very little insight into the real impact of your growth strategy.

They’re looking at the right data, but interpreting it incorrectly

This might mean seeing unexpected growth or declines, but failing to account for seasonal changes. E-commerce stores, for one, will often see sales go up or down in line with how sunshine, rain, or snow impact customer behavior.

Here’s a brief example of how online sales are negatively impacted by sunny weather (bearing in mind that this doesn’t account for the disproportionate increase in the sales of goods like barbecue grills, sunglasses, and garden furniture that will be seen during this time).

Alternatively, incorrectly interpreting data might mean attributing a spike in traffic or sales to your growth strategy, when in fact interest in your industry has surged, and your competitors are seeing similar growth (Google Trends is a great tool for quickly checking if this is the case).

It could be as simple as seeing sales increase but failing to dig into their source, and using that information to redirect your marketing spend accordingly.

There are countless ways the right data can be used in the wrong way, but that’s a discussion for another time. The key lesson here is to audit the data you’re currently using, and figure out whether the stories it’s telling you are accurate, useful, and actionable.

Those directly responsible for growth know their current strategy isn’t working, but they’re unable to make changes without the buy-in of executives who are disconnected from the process

This is a common problem in big corporations where there’s a significant separation between those responsible for creating and executing a growth strategy, and the decision makers up top.

If those “up top” have little to no understanding of what the company’s growth strategy entails and why, there’s a good chance its failures will fall under the radar.

How to Know Your Growth Strategy Isn’t Working

So now that we know why companies miss the signs that their growth strategy isn’t working, let’s take a look at some of the most common signals you should be looking out for if you want to make sure you’re not missing these signs yourself.

Your Churn Rate is Unsustainable

As you know, a churned customer is simply a customer who has cut ties with a brand. So understanding churn rate is essential for SaaS companies, as well as any other business that generates revenue via recurring payments.

This is because if you’re losing customers at a higher rate than you’re gaining them, you may well be in the negative, and this puts you and your business in dangerous position.

Of course, it’s not that simple.

Few companies charge every customer the same fee; there are generally many variables affecting this, such as number of users on an account and the features customers want to access.

We also have to consider how long it takes before a customer becomes profitable – for example, how long they have to stick around before their spend exceeds the cost of acquisition – and what the average lifetime value of each customer is.

If you’re gaining more customers than you’re losing, but those new customers have a lower LTV than the ones that are saying goodbye, then your churn rate is unsustainable – despite being in the positive.

On the other hand, as the diagrams below show (thanks to Tomasz Tunguz for featuring them in this post), if you’re losing more customers than you’re gaining, but those new customers are more profitable than your old customers, or your current customer spend is increasing, a negative churn rate can actually be a good thing.

In other words calculating churn isn’t as simple as customers lost/current customers, but if you want to know more, there’s an excellent post from Steli Efti here that explains churn rate in more detail.

Regardless, if you’ve calculated your churn rate and concluded that it’s not sustainable, chances are that you’ve got one (or more) of the following problems at play that you need to fix:

  • You’re targeting the wrong type of customer
  • You’re not doing enough to onboard new customers
  • Your product doesn’t live up to the claims
  • You suck at customer service

You’re Getting Leads, But Not Converting Them

So your marketing and sales teams are doing a great job of bringing in leads. Traffic to your website is increasing, and you’re getting more phone calls, emails, and website inquiries.

That’s great… right?

It might be, but only if those leads are qualified and converting.

I’ve spoken with countless highly-unqualified leads in my time. They’re generally from one-person startups and know they need marketing, but have little to no understanding of what they’re looking for or how much it typically costs. Sometimes it’s people that have no more than an idea.

While I’ll do what I can to help them out – give them some advice if I’ve got the time, or point them to some resources I think they could learn from – the odds are well against me selling to these people, now or ever.

Every service-based company will get some leads like this; it’s unavoidable. However, if you find that you’re spending more time politely brushing away false leads than talking to people who are actually in a position to buy, there’s a good chance, again, that one of the following problems is at play:

  • You’re targeting the wrong type of customer
  • You’re not focusing on the whole funnel
  • Your sales team needs more training
  • You’re just not doing enough to convert leads/you’re giving up too easily

You’re Just Not Getting Results

Now, I know what you’re thinking – if there’s any definite sign that your growth strategy isn’t working, it’s that it just isn’t getting results.

But bear with me.

For various reasons, the fact that a strategy isn’t getting results can be, and often is, easily overlooked or missed altogether – and this can go on for far too long.

This most often happens because of what’s commonly called the IKEA effect.

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For those who are unfamiliar with the IKEA effect, it’s a cognitive bias in which we place far too much value on things we create ourselves. In other words, we think they’re better than they are, and we love them more, because we made them.

“Most of us intuitively believe that the things we labor at are the things we love.” Shankar Vedantam, Hidden Brain

While this psychological phenomenon has arguably helped turn IKEA into one of the world’s best-known brands, it’s not been so great for marketers.

Companies get so excited about what they’re creating – whether it’s a piece of blog content, a social media post, an email campaign… whatever it may be – that they completely overlook the fact that no one except them cares, and their work is getting zero results.

If this feels familiar, it might be time for an overhaul of your growth strategy from the ground up (and it’s a good idea to seek the help of marketers who have a proven track record of devising strategies that drive real, tangible results).

Have you got any thoughts to add? Have you ever spotted a gap in the effectiveness of your growth strategy and made changes to fill it and help your company become bigger and more profitable as a result? As always, if you’d like to share your thoughts or experiences, it’d be great if you could leave a comment below:

6 Growth Hacks to Double Your Revenue Using Email

Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating. Sound good? Then here are […]

Email marketing is widely regarded as offering a better return on investment than any other marketing channel.

Image Credit

However, odds are that regardless of how effective your emails are right now, implementing a few relatively simple growth hacks could potentially double (or more) the revenue your emails are generating.

Sound good?

Then here are 6 email marketing growth hacks to try out now:

1.   Use FOMO

FOMO is the “fear of missing out. ”It’s a common mental state that causes those affected to become anxious that they’re missing out on something great. It’s arguably become more prevalent since the rise of social media (ever seen a post about friends going on a trip and feeling like you need to go so you don’t miss out on the fun? That’s FOMO), but it’s been leveraged as a sales tool for years.

The premise is simple.

When you send out a sales email, include a condition that whatever’s on offer is limited. This might mean stating that you only have x quantity of a product available, or that the offer is only available for x number of hours.

As a result, you will (ideally) drive recipients to take action then and there. This can have a big impact on revenue since once an email gets closed, the odds of it generating a sale decrease significantly.

2.   Segment Your Email Lists to Create Targeted Email Sequences

We already know that email marketing offers the best ROI of all digital marketing channels, but not all campaigns are created equal. Even today, companies are still sending substandard (or downright crap) emails. How many people are going to go to the trouble of reading all this, for example?

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It’s safe to say that bad email marketing campaigns won’t be generating the sort of ROI they could be – but even good campaigns could probably be performing better.

You can get more out of your email campaigns with segmentation.

Segmentation (in this context) means organizing email subscribers according to factors that influence the type of email they’re most likely to respond to. It’s a foolproof means of getting more out of your email marketing because it allows you to send emails that are more closely related to each contact’s current circumstances.

You can segment according to almost any attribute you can think of – from location, age, or gender, to past purchases, what content someone’s interacted with, or the pages they’ve visited on your website.

Once you’ve decided how you’re going to organize your email list and segmented contacts accordingly, you can create the sequences themselves.

This could mean creating a sequence of emails designed to help onboard new customers. It could entail promoting particular products to customers, depending on what they’ve bought previously. Or it could involve suggesting content to visitors based on what they’ve viewed already.

You can learn more about creating effective email sequences in The Ultimate Guide to Email Sequences. You can also get started with creating and sending email sequences using a tool like Mailshake (and if you’re missing any email addresses, use a tool like VoilaNorbert to quickly track them down).

3.   Upsell

You probably already know that current customers are more profitable than new ones (on average, 40% of an e-commerce store’s revenue comes from 8% of its customers) – but can you honestly say you’re doing enough to maximize profit from your existing customers?

The fact is that many businesses focus far too much on customer acquisition, and not enough on customer retention or upselling.

This is where email comes in.

Email sequences have many uses, but they’re especially valuable when used to target and upsell to your existing customer base. You can segment your customers according to the products they currently use, or their average spend, and drip feed emails to them that demonstrate what they stand to gain if they move to a higher price plan or purchase xyz product.

4.   Push for Referrals

Referrals are one of the fastest and most effective ways to generate new business (we know this because consumers consistently state that they trust each other more than brands).

Unfortunately, we can’t rely on customers to refer others without being prompted to do so.

In fact, research has found that while 83% of happy customers are willing to refer others, only 29% bother to do it.

The lesson here is simple. Want more referrals? You’re going to have to ask for them.

But there’s a precedent.

While you could just send out an email to your current customers encouraging them to refer you to others, you’ll likely get better results if you leverage that email to make it as simple as possible for them to do this – allowing customers to send details to others with the click of a button, for example:

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Or upping the ante and giving customers a personalized referral page:

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Another thing to consider is incentives.

You might have noticed in the examples above that these brands aren’t just asking customers to refer somebody else out of the goodness of their hearts – they’re ensuring there’s something in it for the customer if they do.

There are loads of examples of businesses that have been built off the back of incentive-based referral schemes. Dropbox. PayPal. Airbnb. None of these companies (and many more) would be seeing the success they are today without the help of incentivized referrals.

If you leverage email marketing to ask for referrals and simultaneously give your contacts a reason to act on your request, you could very easily double the revenue your campaigns are generating (or more).

5.   Design Emails for Mobile First

The vast majority of emails are now opened and read on mobile devices (especially among younger generations).

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This means that if you want to maximize the impact your emails have, and, in turn, the ROI they deliver, you should be designing them for mobile first and desktop second.

6.   Focus on One Thing Only

The downfall of many marketing emails is their focus. They simply don’t have one. They will try and tell customers about too many things at once, and consequently, their recipients don’t really listen to any of them.

Take this example:

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They’ve included recommended books, an ad for an eReader, and an offer for a $10 eBook credit.

There’s just too much information.

Emails with a single focus are much more effective. They’re easier to absorb, and as a result, are better at getting recipients to take action.

If you’re currently packing multiple talking points into one email, try paring down to a single point and call to action, and see what impact this has on your revenue (I’m willing to bet you’ll be pleasantly surprised).

Do you have any other ideas for ways to double your revenue using email? It’d be great if you could take a minute to share them, using the comments below.

4 Lead Generation Ideas To Rethink Your Strategy

Coming up with lead generations ideas and a subsequent strategy is not for the faint of heart. But, if you’re not consistently generating leads for your business, sooner or later you are going to regret it. Generating qualified, targeted leads is essential to the wellbeing of every business, but what are lead generation idea all […]

Coming up with lead generations ideas and a subsequent strategy is not for the faint of heart.

But, if you’re not consistently generating leads for your business, sooner or later you are going to regret it.

Generating qualified, targeted leads is essential to the wellbeing of every business, but what are lead generation idea all about, exactly?

What is a Lead Generation Strategy

A lead generation strategy is a set of marketing activities implemented to actively attract potential customers to your business to convert them into clients.

An effective strategy is structured in several stages and it involves different activities, from the generation of traffic, the acquisition of the lead and the conversion into a client.

The last stage of the process is clearly the dearest to most businesses, up to the point that 70% of marketers say that converting leads into customers is their top priority.

State of Inbound marketing
Even though converting leads into customers is what determines the final success of lead generation ideas, the real main challenge for most marketers, is to generate highly qualified leads in the first place.

In fact, when it comes to lead generation ideas and strategy, it’s easy to get lost in old ideas and obsolete best practices. As anything else in the online marketing space, lead generation strategies are subject to the exponential growth of the market.

Therefore, marketers need to adapt and be constantly looking for the most efficient ways to generate the best leads.

4 Lead Generation Ideas for the Best Leads

If you are one of those marketers, looking for inspiration to generate more qualified leads, these are 4 ideas that will make you rethink your strategy:

#1 CONTENT MARKETING

The “Content marketing is king” statement is now largely supported by numbers.

More than half of marketers say blog content creation is their top inbound marketing priority, and a 45% of them refers to content marketing as the most effective online lead generation strategy.

If that wasn’t enough, a research by Demand Metric shows that doing content marketing costs 62% less than traditional marketing and it generates approximately 3 times as many leads.

effective content marketing

Photo from Search Engine Journal

That said, a content marketing strategy is not necessarily easy to implement since it includes a variety of content types that goes from blog posts, to lead magnet, videos, webinars, podcasts and so forth.

As you can see in the chart above, some type of content performs better than other.

But it’s important to consider that, as the market gets more and more saturated, the way people consume content changes.

Many marketers are investing a lot in video content for their content marketing strategy.

The numbers of active users on the two main video platforms, Facebook and YouTube, are a great incentive with respectively 2 billion and 1.5 billion monthly users.

Social Media activity

Monthly Active Users on Social Media

Regardless of the type of content you choose to implement in your strategy, the most important idea to take away is that quality content production drives quality lead generation.

Investing in producing original and useful content will set you apart from the huge amount of mediocre content shared every day.

#2 ONE-PAGER LEAD MAGNET

Offering content to download to website visitors, such as a lead magnet, is one the most effective strategies to drive leads to conversions, especially in the B2B industry.

The kind of lead magnet offered then becomes crucial.

Considering that most of the people are generally busy and might not have the time to read a 50-pages long ebook, a better option is to create a “one-pager” lead magnet, a very short document that cuts straight to an ultra-specific solution to a very specific problem that your readers have.

The goal is promising your leads solving that problem by giving them a practical list of things to do or by giving them practical tools to make their life easier.

A few examples of one-pager lead generation ideas are:

1. Checklists

A checklist is a list of actionable points that your audience can follow and apply to grow their business in some aspect (eg. how to us drone footage for real estate marketing videos)

2. List of tools

A list of tools is simply a list of resources to increase a prospect’s ability to level his business up or simplify his day to day work-life (eg. a collection of online tools or services free to use).

3. Mindmap

A mind map is a simple way to visually organize information and to help someone to better understand a process so that they can go through it by themselves. It is like a flowchart, where people are guided step by step to a procedure that will get them from point A to point B (eg. how to properly set up an e-commerce store).

4. Templates

A template is a pre-designed model to produce a more effective, nice-looking and professional output. They are usually highly appreciated because they are easy to customize without needing technical skills (eg. sales email template).

#3 QUORA & MEDIUM

Diversification is key to succeed in the lead generation game.

Today’s online market allows marketers to leverage different channel of communications to attract potential clients, for example by answering questions or participating in communities threads with valuable insights.

Two rapidly growing platforms to implement this subtle marketing strategy with the goal to generate qualified leads, are Quora and Medium.

Both platforms are largely populated by highly educated people, but for different purposes:

Quora

Quora is a community where you get to answer the most relevant questions about your industry.

To understand its huge potential for lead generation, it’s important to consider this data: 55% of consumer would pay more to have a better customer experience and “89% of consumers have stopped doing business with a company after experiencing poor customer service”.

That says a lot about how much customer service weights to the success of a business relationship.

On Quora, potential customers are constantly asking for help about some issues that they are facing.

A tremendous opportunity for marketers to serve them, simply by providing useful answers, before they even know about your business. A very effective strategy to win their trust since the very beginning.

A few tips for an effective Quora lead generation ideas are:

Optimized profile

The first thing users do after receiving a good answer from a contributor is to check his/her profile.

It’s important to optimize your profile to inspire trust.

Use a nice picture and edit your description, by sharing few words about yourself and the company you work for.

The profile can be edited similarly to the home page or welcome page of your website, including social proof, collaborations or particularly important achievements in your field of specialization.

Also, add some link to your landing pages, courses or free resources to drive traffic to your best content.

Include as well your social media contacts so that people can find you outside of Quora.

Last but not least, make a promise of how you can bring value to the community.

Straight-to-the-point answers

Most people on Quora are simply looking for the best advice in the shortest amount of time.

The best practice to succeed on it is to answer specifically to the actual question by cutting straight to the point you want to make.

Answers including bullet points and short paragraphs usually perform better and receive the most upvotes.

Consistency + Tracking

Consistency is important on Quora, to establish your authority in the crowded user base of 100 million people.

By consistently providing valuable answers in specific categories related to your niche market, there is a good chance to end up among the “Most Viewed Writers”, which reinforce your position as a leader and generate more traffic to your profile/website.

Track the traffic with UTM links to understand what specific article you linked is performing better, and leverage it more as you continue your activity on Quora.

Medium

Medium is trending social media platform that is steadily gaining its spotlight as a place for marketers to share their content.

The power of the platform lies in the fact that, unlike sharing blog posts on your company’s website, on Medium you are part of a community where people can discover your content or have it shared on their personal feed, if its relevant to their interests.

Share good stories

As an increasing number of businesses have access to online advertising platforms and social media communication, marketing messages are more likely to fall flat under repetitive generic words and expressions.

Medium, on the other hand, gives the publisher the quite unique opportunity to break free from the usual pattern and actually share real stories and insights around the business.

Since the platform rewards quality sharing, writing stories about “behind the scenes” insights on how your company had to deal with some initial struggles, how it adapted to new circumstances or how it managed to succeed and accomplish positive results, it’s likely to pay off.

The reason why stories can have a huge impact on other people, sometimes more than any other marketing message, is that stories allow other people to understand the emotions and the “why” behind your company’s efforts.

Focus on the important metrics

The stories on Medium are shared in order of quality and interestingness according to the number of “Claps” and views but and the “Read Ratio”, meaning how long people have read about the story.

However, longer articles tend to have lower “Read Ratio” compared to short articles, but they can generate more “Fans” and therefore be considered of higher quality.

A general rule of thumb is to write stories that range from 400 to 2000 words, but remember that value beats any metric.

lead generation stats

Medium

Get published

Depending on what kind of business you run, you can push to publish your stories in one of the many highly targeted Medium publications.

There are two ways to achieve that, the first one is to simply being picked by the publication itself, the second is by outreaching to them.

In any case, a fair amount of time should be spent reading and confirming your writing style to the editorial guidelines of the publication you are interested in.

Call people to act

Every time you craft a good story to share, insert some call to action in the middle of the story and at the end of it.

A call to action can be a link to drive people back to your website or simply the request to give a “Clap” to the article (the way people can show appreciation on Medium, similarly to the like on Facebook).

Since the platform itself is not meant as a way to promote yourself, generally speaking, always use informal and sincere copywriting to do that.

If used correctly, these two social media platform can generate a lot of quality traffic to your website.

Even if 96% of your visitors are usually not ready to buy from you yet, bringing them to your website from places like Quora and Medium catalyzes the process to convert them first into leads and then into customers.

#4 LIVE EVENTS

Another lead generation idea is online. Online is a source of value for many businesses but combined with offline events it doubles its power.

Organizing business meetups, workshops or any kind of events around your niche market by using Event Management Software such as Eventbrite, is a solid way to generate new qualified leads.

People attending your live events show a strong interest in what you do.

lead generation at live events

Live Event Metrics

To take the most out of live events, it’s important to set up email marketing campaigns before and after the event.

Normally, the people subscribing to the event list by buying the ticket, only receive a confirmation email with their ticket attached. It’s a good idea to warm things up by sending a welcome email right away after their subscription.

Then once the event is over, right when the lead is engaged the most, it’s crucial to send a follow-up email to sell your product or service, maybe with a special discount offer.

The best way to do this is to automate your email communication by syncing your Event Management software to your Email Marketing software so that you don’t have to do it manually.

A Successful Lead Generation Idea Into A Strategy is Not Built Overnight…

But implementing the right ideas can really make a big difference for a business growth and revenues.

In an increasingly competitive market, the goal should always be to work smarter and not harder.

These were 4 tested and new-fashioned ideas to consider, but of course, there are hundreds of them so you can implement, depending on the kind of business you’re involved with.